What is a Facebook Group and How Does it Differ From Your Business Page?
The virtual world of Facebook can be a bit convoluted, so let’s break down the exact difference between Facebook Groups and Business Pages…
Your Facebook Business page is the official public-facing page for your business. This page is virtually visible to anyone on the internet, giving business updates, your business hours, your catalog of services or product shop and thoughtful posts that anyone on facebook can view. This is the place where you speak from the voice of the brand out to your page followers.
A Facebook Group, on the other hand, is a two-way (or more) communication zone. Groups can be private or public. This is a place to cultivate community between your loyal customers, and yes, even with potential customers. This is a place where you can speak directly to your engaged customers or tour participants, and they can converse together as well. Unlike Facebook Pages, on a Facebook Group you can vet your group members before they join by adding a series of questions they have to answer when they “request to join”. Questions typically used are: “Have you joined our company on a tour before?”, “What upcoming tour have you booked?”, and so on. You can also boot members out of the group if they don’t behave, or as in the case of one of our clients, a competitor snuck into their group and started marketing his own tours. Audacious? Yes! But, you’re in control with your Facebook Group. (You can block them from your business page, too.)