Advanced Facebook Marketing
Are you targeting the right prospects on Facebook? Do you know how to find them, build audience lists and retarget them? Do you know how to use Facebook as a tool that helps you nurture your customer’s journey in a personal way?⠀⠀⠀
Facebook is an extraordinary platform with the potential to create magical results for your adventure brand. The power behind Facebook advertising lies in its ability to hyper-target and retarget, audiences in a variety of ways to deliver multiple forms of media—allowing you to tell your story by sharing the experience of your offerings. To successfully employ advanced Facebook marketing tactics, you need a well-designed strategy, creativity, and an audience who cares.
This toolkit will help you understand how to design a great strategy and cultivate that audience.
In this toolkit…
Understanding Who Your Adventure Prospect Is
Identifying Your Customer Experience Lifecycle
Mapping Your Content Against Your Customer Journey
Step-by-Step How To’s
Social Media Best Practices
Too many times, adventure brand owners treat social media like an announcement platform. “Buy this!” “We have a sale!”
“Don’t miss this great offer!” What they forget is that social media is all about conversations.
When you can shift your focus to creating an intentional strategy around your online presence through venues like Facebook and Instagram, with the goal of starting a meaningful conversation with your followers… you start to see more engagement with your brand. Trust builds. And your business growth follows in an organic way.
In this toolkit…
Cheat Sheet Print Out