Adventure Biz Toolkits

Free resources to spark your adventure biz.

Cover of Liquid Spark's Email Marketing toolkit, with dog sled on front

Email Marketing Best Practices

Unlike most other marketing venues, email marketing is permission-based and allows you to deliver your targeted message directly to inbox of a person who has an interest in the adventure you share—and has asked for information from you.

Your email marketing should be an ongoing conversation with your most engaged audience. Building an email list gives you the opportunity to create a positive value exchange with them; you deliver helpful or interesting content, and in turn, they give you their attention and ultimately become loyal customers of your adventure brand.

In this toolkit…

  • Goals Alignment

  • Annual Email Content Calendar Template

  • List Health and Reactivation Campaigns

  • Tactics for Email Design and Content

  • Tactics for List Management and Segmentation

  • Metrics, A/B Testing, and Automation

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Advanced Facebook Marketing

Are you targeting the right prospects on Facebook? Do you know how to find them, build audience lists and retarget them? Do you know how to use Facebook as a tool that helps you nurture your customer’s journey in a personal way?⠀⠀⠀

Facebook is an extraordinary platform with the potential to create magical results for your adventure brand. The power behind Facebook advertising lies in its ability to hyper-target and retarget, audiences in a variety of ways to deliver multiple forms of media—allowing you to tell your story by sharing the experience of your offerings. To successfully employ advanced Facebook marketing tactics, you need a well-designed strategy, creativity, and an audience who cares.

This toolkit will help you understand how to design a great strategy and cultivate that audience.

In this toolkit…

  • Understanding Who Your Adventure Prospect Is

  • Identifying Your Customer Experience Lifecycle

  • Mapping Your Content Against Your Customer Journey

  • Step-by-Step How To’s

  • Downloadable Worksheets

  • And more…

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Social Media Best Practices

Too many times, adventure brand owners treat social media like an announcement platform. “Buy this!” “We have a sale!”
“Don’t miss this great offer!” What they forget is that social media is all about conversations.

When you can shift your focus to creating an intentional strategy around your online presence through venues like Facebook and Instagram, with the goal of starting a meaningful conversation with your followers… you start to see more engagement with your brand. Trust builds. And your business growth follows in an organic way.

In this toolkit…

  • Facebook Tactics

  • Instagram Tactics

  • Tracking Sheet

  • Campaign Calendar

  • Cheat Sheet Print Out

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