Strategy and an Integrated Marketing Approach to Support Your Triple Bottom Line
Your marketing strategy is the most important part of your marketing efforts. It’s the why and how of your marketing plans, followed by a detailed tactics calendar covering what you need to do, and when, to get there. We help adventure brands be successful in a sustainable way, achieving realistic business goals year after year, with smart marketing—no hype, no oversell, no overpriced campaigns. We are consumer-focused, metrics-driven, and conversion-oriented.
Success Is Greater with Integrated Marketing
Effective strategy incorporates all the relevant marketing channels for your business, including digital and offline. We approach marketing as an ecosystem that integrates all your channels, leverages your customers to help tell your story (user-generated content), and builds your inclusive brand community. We can help you with a single channel, but we will always make sure that your single-channel objectives are appropriately integrated into your entire marketing system.
Clients often start with Liquid Spark for one specific channel, for example: PPC campaigns (like Google Ads). This allows them to quickly see how we can positively impact their PPC results by supporting their website content and SEO. Then we show them how to take that new optimized content and leverage it across email and social media!