Services2018-08-22T18:28:53+00:00

Services You Can Count On

WE HELP YOU SOLVE PROBLEMS, IDENTIFY NEEDS, CREATE STRATEGIES, AND ACHIEVE GOALS.

 Marketing That Supports Your Triple Bottom Line

Are you ready to work with a partner who believes in your product, service, and vision and has the tools, experience, and humility to actually help you get there?  We are more than an experienced, proven adventure marketing agency. We are stewards of responsible business practices who delight in serving adventure experiences to carefully defined target audiences of real people, ready to engage with – and benefit from – your business, mission, or project. We love numbers and accountability, and we are careful not to confuse numbers with people and adventure experiences.

Integrated Marketing Services – How Everything Works Together 

Marketing Strategy

CUSTOMER LIFECYCLES, SALES FUNNEL, KPIs, CONVERSION OPTIMIZATION

Your marketing strategy is the most important part of your marketing efforts.  It’s the why and how of your marketing plans, followed by detailed tactics calendar covering what you need to do, and when, to get there. We help adventure and outdoor recreation businesses be successful in a sustainable way, achieving realistic business goals year after year, with smart marketing—no hype, no oversell, no overpriced campaigns. We focus on delivering real results for adventure operators. We are consumer-focused, metrics-driven, and conversion-oriented.

Social Media & PR

SOCIAL MEDIA CAMPAIGNS

Your prospective customers are on social media, and they want to hear from you before and after they buy. Are you part of the conversation? Being away from internet access is no excuse. If you’d rather be out on the river or the trail, let us handle your customer-centric and media-based PR opportunities for you. We’ll help you look your best to tourism journalists, too.

Tourism Search Marketing:
SEO & PPC

PAY PER CLICK ADVERTISING & SEO FOR THE RIGHT TRAFFIC

Are your marketing dollars being spent in the right places? With over 25 years in the travel and tourism industry, we understand exactly what is needed to ensure you have a sustainable and cost-effective web presence. From SEO to PPC, we optimize your campaigns around metrics that maximize your ROI—so that you can get back to the forward-thinking part of running your business!

Website Design &
Development

BRANDING, WEBSITE DESIGN, DEVELOPMENT & CONTENT CREATION

Does your adventure travel website currently capture visitors’ attention in a matter of seconds? We can help—we’ll combine the unique story behind your tourism brand with a holistic design approach to create a captivating new website that sets you apart from your competition… and that translates to your getting new customers.

Email Marketing

EMAIL CAMPAIGNS, CLIENT EXPERIENCE FUNNELS, AND STRATEGY

Great, you currently send emails to your customers and prospects—but are they paying attention? Email marketing continues to evolve dramatically. By targeting your marketing messages, creating consistent email content calendars, leveraging automated email responders and information-rich drip campaigns, and testing and analyzing the results, we create high ROI email campaigns. We do email marketing that gets results!

Education & Training

TOOLKITS, PRESENTATIONS, WORKSHOPS, WEBINARS

We support our clients with the right training & education to enable them to create the optimal mix of in-house and outsourced marketing team flexibility, expertise, and ROI-focused results. Across processes, tools, and channels, we help you get the most out of your marketing efforts. Our President & Founder is also an AdventureEDU Educator for the Adventure Travel & Trade Association, helping to educate adventure operators, tourism agencies, and local, regional, and national government organizations around the world about how to do effective adventure marketing.

Integrated Marketing Services

THINK OF IT AS YOUR MARKETING ECOSYSTEM

While there are quick wins to be had when you launch a campaign or overhaul a website, we are much more interested in helping support the 30,000ft view of your marketing. And let’s be honest: there is magic that happens when your website captures its visitors, your social media campaigns retarget those visitors, your email campaign slowly educates them about what they’re interested in, and it all comes together in a seamless client experience.

Running any business is simply time-consuming. Amidst the busy nature of running Northern Outdoors, [Liquid Spark] has shined in the planning, strategy, and execution of our annual integrated marketing plans. With keen industry experience and a true understanding of our business, Julie and her team have delivered planning, strategy and campaign execution that has allowed us to adapt and grow in a challenging economic climate and competitive business environment.

Russell Walters, Northern Outdoors

Ready to Talk?

DO YOU HAVE A BIG IDEA WE CAN HELP WITH?

Contact Us