WE HELP YOU SOLVE PROBLEMS, IDENTIFY NEEDS, CREATE STRATEGIES, AND ACHIEVE GOALS.
Integrated Marketing That Supports Your Triple Bottom Line
Are you ready to work with a partner who believes in your product, service, and vision and has the tools, experience, and humility to actually help you get there? We are more than an experienced, proven adventure marketing agency. We are stewards of responsible business practices who delight in serving adventure experiences to carefully defined target audiences of real people, ready to engage with – and benefit from – your business, mission, or project. We love numbers and accountability, and we are careful not to confuse numbers with people and adventure experiences.
We help tourism businesses and destinations succeed in a sustainable way, achieving your business goals year after year with intelligent marketing. No hype, no oversell, no untracked campaigns. We focus on delivering measurable results throughout your sales funnel. We are business and consumer-focused, metrics-driven, and conversion-oriented.
CUSTOMER LIFECYCLES, SALES FUNNEL, KPIs, CONVERSION OPTIMIZATION
Your marketing strategy is the most important part of your marketing efforts. It’s the why and how of your marketing plans, followed by detailed tactics calendar covering what you need to do, and when, to get there. We help adventure and outdoor recreation businesses be successful in a sustainable way, achieving realistic business goals year after year, with smart marketing—no hype, no oversell, no overpriced campaigns. We focus on delivering real results for adventure operators. We are consumer-focused, metrics-driven, and conversion-oriented.
Social Media & PR
SOCIAL MEDIA CAMPAIGNS
Your prospective customers are on social media, and they want to hear from you before and after they buy. Are you part of the conversation? Being away from internet access is no excuse. If you’d rather be out on the river or the trail, let us handle your customer-centric and media-based PR opportunities for you. We’ll help you look your best to tourism journalists, too.
Tourism Search Marketing:
SEO & PPC
PAY PER CLICK ADVERTISING & SEO FOR THE RIGHT TRAFFIC
Are your marketing dollars being spent in the right places? With over 25 years in the travel and tourism industry, we understand exactly what is needed to ensure you have a sustainable and cost-effective web presence. From SEO to PPC, we optimize your campaigns around metrics that maximize your ROI—so that you can get back to the forward-thinking part of running your business!
Website Design &
BRANDING, WEBSITE DESIGN, DEVELOPMENT & CONTENT CREATION
Does your adventure travel website currently capture visitors’ attention in a matter of seconds? We can help—we’ll combine the unique story behind your tourism brand with a holistic design approach to create a captivating new website that sets you apart from your competition… and that translates to your getting new customers.
EMAIL CAMPAIGNS, CLIENT EXPERIENCE FUNNELS, AND STRATEGY
Great, you currently send emails to your customers and prospects—but are they paying attention? Email marketing continues to evolve dramatically. By targeting your marketing messages, creating consistent email content calendars, leveraging automated email responders and information-rich drip campaigns, and testing and analyzing the results, we create high ROI email campaigns. We do email marketing that gets results!
Print & Asset Design
BROCHURES & CATALOGS, POSTCARDS, RACK CARDS, & ONLINE ASSETS
Print is not dead for most adventure travel and outdoor recreation companies, and neither is well-planned client resource development—both an important part of the tourism marketing toolbox. Our conversion-centric approach is to simply tell your message in a visually appealing way. We focus on appropriate branding, consistent messaging, and strategic calls-to-action.
Education & Training
TOOLKITS, PRESENTATIONS, WORKSHOPS, WEBINARS
We support our clients with the right training & education to enable them to create the optimal mix of in-house and outsourced marketing team flexibility, expertise, and ROI-focused results. Across processes, tools, and channels, we help you get the most out of your marketing efforts. Our President & Founder is also an AdventureEDU Educator for the Adventure Travel & Trade Association, helping to educate adventure operators, tourism agencies, and local, regional, and national government organizations around the world about how to do effective adventure marketing.
Integrated Marketing Services
THINK OF IT AS YOUR MARKETING ECOSYSTEM
While there are quick wins to be had when you launch a campaign or overhaul a website, we are much more interested in helping support the 30,000ft view of your marketing. And let’s be honest: there is magic that happens when your website captures its visitors, your social media campaigns retarget those visitors, your email campaign slowly educates them about what they’re interested in, and it all comes together in a seamless client experience.
Julie and her team really opened our eyes to website design and search engine optimization. They held our hands and guided us to the best website with online booking. All said and done, We doubled our business in the first year thanks to the awesome website design and ecommerce. These folks are amazing! I would recommend Liquid Spark to any business, big or small!
Karen Davis, Smokey Mountain River Adventures