About Taylor Barnard

Taylor uses her marketing experience, combined with her affinity for the outdoors, to show clients that their business goals are achievable while staying environmentally and socially responsible. When she isn’t working, you’ll find her hiking and camping around her home in Western North Carolina.

Influencer Marketing for Your Adventure Brand

By |2022-03-25T14:53:46+00:00March 23rd, 2022|

How Influencers Help Your Adventure Brand As social media became an integral part of consumers’ worlds, so did influencers. In every corner of the internet, creators have grown followings who listen and trust their recommendations. The outdoor adventure niche is no exception! Prominent public-facing individuals, like influencers, can be an extremely [...]

2021 Year in Review and Early 2022 Marketing Trends

By |2022-04-01T13:42:40+00:00January 14th, 2022|

Goodbye 2021 and welcome 2022! Reflecting on 2021, it was a year of exceptional domestic USA outdoor adventures, record-breaking seasons for many of our USA-based clients, extended resilience, continued hope, growth of inclusivity in the outdoors, and successful firsts for Liquid Spark.  All this in the midst of full on pandemic year #2 and [...]

Customer Review Platforms for Adventure Brands

By |2022-04-01T13:43:04+00:00October 8th, 2021|

Automate Your Customer Reviews with the Right Customer Reviews Platform Customer reviews are essential for any adventure tourism brand. Quality reviews raise trust in your brand, support SEO, and are great content for all your marketing channels. This form of social proof is used by the vast majority of customers (up to 95%, according [...]

Liquid Spark Rated in Top 20 Digital Marketing Agencies in North Carolina

By |2022-04-01T13:42:53+00:00September 16th, 2021|

Liquid Spark is delighted to be recognized in the Top 20 Digital Marketing Agencies in North Carolina. DesignRush has ranked Liquid Spark in the top 20 digital marketing agencies in North Carolina. DesignRush is a B2B marketplace that connects brands with professional marketing agencies. The expert analysts at DesignRush carefully vetted the leading digital [...]

Facebook Groups: Why Your Adventure Brand Needs One

By |2021-02-18T21:44:50+00:00February 17th, 2021|

Creating Authentic Community For Your Adventure Brand with Facebook Groups You likely have noticed over the past couple of years that Facebook's organic reach on your business page has weakened. This is true for most businesses and is due to Facebook's platform changes. One of the platform's features that has really picked up and [...]

Happy Earth Day: Explore Our Beautiful Planet With These Zoom™ Backgrounds

By |2020-04-24T17:00:23+00:00April 22nd, 2020|

Celebrating Earth Day... Digitally! Today is the 50th Anniversary of the “Earth Day” Holiday. This year the theme is Earth Day Goes Digital. We are sharing some of our favorite Zoom™ backgrounds so that you can be in some of the most beautiful places on our planet from the comfort of your home. These [...]

Inspired Brand Messaging In Action: Service Over Sales

By |2020-04-21T17:03:57+00:00April 21st, 2020|

Photo Courtesy of Alpaca Expeditions - Empowering Women Porters in Peru Inspiring Examples of #HACK Content in Action from the Outdoor Industry In our blog, 8 Tips For Effective Brand Messaging During Covid-19, we shared with you some principles for effective messaging during this time. The main takeaways are to stay visible, to [...]

How To Optimize Your Youtube Channel & Videos

By |2021-01-15T18:28:47+00:00April 10th, 2020|

YouTube Optimization Best Practices Optimizing your YouTube channel and videos is a reasonably straightforward process. Follow this step by step instruction list to drive more traffic to your channel, which in turn will drive more traffic to your website.  Help your potential customers find your unique adventure content.  First, let’s start with optimizing your [...]

The Adventure Brand’s Guide to User-Generated Content For Instagram

By |2020-10-05T19:24:46+00:00February 6th, 2019|

The Adventure Brand's Guide to User-Generated Content For Instagram In our previous post, The Adventure Brand's Guide to User-Generated Content For Facebook, we covered why user-generated content (UGC) is so strong. It not only saves time and money by leveraging the phenomenal media your customers have created, but it also helps share your [...]

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