Use Pinterest to Expand the Reach of Your Adventure Brand When it comes to adventure brands, outdoor brands, and brands that rely on travel and tourism… what communicates the magic of the experience better than stunning photos, immersive videos, and insightful content? Luckily Pinterest offers the perfect social media platform to support that kind [...]
Creating Authentic Community For Your Adventure Brand with Facebook Groups You likely have noticed over the past couple of years that Facebook's organic reach on your business page has weakened. This is true for most businesses and is due to Facebook's platform changes. One of the platform's features that has really picked up and [...]
Embracing Sustainable Tourism: An Obvious Foundation for Adventure Brands Global Sustainable Tourism - it’s so much more than a nice catch phrase. What we do now in operating our adventure companies, educating our customers, collaborating with our vendors, supporting our communities, and empowering and diversifying our staff will indeed contribute to making a positive [...]
Benefits of Partnering with Non-Profit Organizations: Why It's Good for your Business Even though this 2020 season has been tremendously difficult in many respects, partnering with non-profit organizations can be a terrific opportunity to bring attention to positive and helpful actions taking place within your community—while also uplifting your staff and customers. Here are [...]
Celebrating Earth Day... Digitally! Today is the 50th Anniversary of the “Earth Day” Holiday. This year the theme is Earth Day Goes Digital. We are sharing some of our favorite Zoom™ backgrounds so that you can be in some of the most beautiful places on our planet from the comfort of your home. These [...]
I think that most adventure brand owners have a deep well of respect for person, place, and planet. They are the three things we rely on for our livelihoods. It’s nearly impossible to run a business that is so rooted in these without wanting to give back in some capacity—and why shouldn’t we? We’re [...]
Those of us who run adventure brands...well, we got into this business because of our love for the adventure itself. There's a deep appreciation for the thrill, the fun, the way it challenges our mind and body. More than that, though, there are deeply rooted beliefs that truly keep us going when the going [...]
Last week I had the pleasure of doing an interview with Marilyn Ball on her Speaking of Travel radio show and podcast. Not only was it a lot of fun to talk with Marilyn about my travel adventures, that include China to Tibet, but it was surprisingly rewarding to reflect with her on all of the zigs [...]
Last November of 2015 I got a chance to travel to Tibet to help with Tibetan responsible tourism entrepreneurs with their marketing challenges. The trip was part of a very cool, practical grassroots project that directly teaches Tibetans how to run successful tourism companies. At the end of a two week trip that went from Chengdu [...]
Liquid Spark, Inc. and the Amphibian Survival Alliance (ASA) have teamed up under 1% for the Planet to increase frontline support for amphibians and their habitats worldwide. The driving force behind ASA’s newest partnership with 1% for the Planet business member Liquid Spark is the connection between amphibian conservation and watershed and water resource [...]
