How to Create a Marketing Roadmap for Business Success

By |2023-11-20T17:40:31+00:00November 20th, 2023|

How to Create a Marketing Roadmap for Business Success Note: This blog was first written for 2021, using 2020 information. It's equally relevant for your 2024 marketing efforts and planning process. Dig in! A marketing roadmap can be useful in your annual planning process. Done right, it becomes your treasure map to identify the [...]

7 Steps for 2024 Marketing Success

By |2023-10-17T21:23:53+00:00November 28th, 2022|

Make 2024 Your Year for Proactive Marketing Success 7 Strategies to Implement Now, to Support Your 2024 Marketing Efforts So you're successfully jumpstarting your 2024 marketing efforts now by leveraging the last couple of months of the new year—and you're wondering how you can continue to ride that momentum to make 2024 your most [...]

5 Easy Ways to Jumpstart 2024 Marketing

By |2023-10-17T21:25:06+00:00November 13th, 2022|

These 5 easy marketing wins will give your 2024 the jumpstart it deserves. And help you capitalize on what's left in 2023. With Q4 in full swing, it's time for tour operators, adventure brands, and destination management organizations alike to capitalize on the time left in this annual calendar. This post shares 5 strategic [...]

Google Analytics GA4 – What You Need to Know

By |2022-07-08T15:29:17+00:00July 8th, 2022|

Google Analytics is Changing to GA4 from Universal Analytics Let's take a deeper look at GA4 - Google's newest analytics platform. This post answers the questions: What is GA4? Why do we care? When will GA4 be the only analytics platform? When will Universal Analytics stop collecting website traffic data?  Google [...]

Sustainability Trends in Business and Tourism

By |2022-01-26T19:05:34+00:00January 26th, 2022|

Sustainability Insights Your Adventure Business Needs In late October of 2021, I had the opportunity to give a presentation to a group of the top adventure outfitters in the USA, on any topic I wanted to talk about. I chose sustainability in business practices because it is both an urgent need, and not nearly [...]

Instagram Reels – What Your Adventure Brand Needs to Know

By |2021-11-24T20:05:39+00:00November 24th, 2021|

Everything You Need to Know About Instagram Reels Are you leveraging Instagram's new Reels functionality?  This post dives into everything you need to know about Instagram Reels to be able to effectively use this element of the Instagram social media powerhouse channel.  Wondering how Instagram Reels compares to TikTok? Check out our earlier post [...]

Holiday Marketing Advent Calendar for Adventure Brands – Updated

By |2021-11-24T19:50:56+00:00November 10th, 2021|

Looking for a fun holiday marketing idea you could try with your Adventure Brand to engage your customers and prospects? Have a look at how we did it, back in 2019 - featuring a mix of adventure brands and their sustainability efforts, and expert marketing tips from our Liquid Spark team in a unique [...]

Turn Dead Links and Expired Offers into Profits – Updated

By |2021-11-10T16:45:55+00:00November 10th, 2021|

Turn Dead Links and Expired Offers into Profits What happens to retired campaign offers? That's the question we are going to answer today and by the end of this article you'll be turning your out of date campaign offers into newfound profits. While this post was written right after the crush of the 2019 [...]

Customer Review Platforms for Adventure Brands

By |2022-04-01T13:43:04+00:00October 8th, 2021|

Automate Your Customer Reviews with the Right Customer Reviews Platform Customer reviews are essential for any adventure tourism brand. Quality reviews raise trust in your brand, support SEO, and are great content for all your marketing channels. This form of social proof is used by the vast majority of customers (up to 95%, according [...]

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