McCarthy River Tours Alaska – Website Redesign and Branding

By |2022-09-28T15:59:40+00:00September 28th, 2022|

McCarthy River Tours Website Redesign and Branding Client Problem McCarthy River Tours (MRTO) had a 7-year-old website created in 2015 that could not showcase the rich media images of Alaska wilderness adventures and was clunky on mobile. While it was a pretty high-performance website for MRTO in the [...]

Tibetan Language Institute – A Total Digital Makeover

By |2021-08-12T23:13:55+00:00August 12th, 2021|

Success Story Complete Digital Overhaul: Website Redesign, Online Courses, eCommerce Store, Process Automations Client Problem The Tibetan Language Institute has been advancing the preservation of the Tibetan language, literature, and culture through the teaching of the Tibetan language since 1996. They ran all their language courses through a [...]

River & Trail Outfitters – Website Redesign

By |2021-05-21T17:59:56+00:00May 20th, 2021|

River & Trail Outfitters Success Story A website redesign that makes an impact. Client Problem River & Trail had a bloated website with confusing navigation and weak page content, contributing to a less than optimal experience for site visitors, and the inability to break in #1 positions for [...]

7 Components for Building A Successful New Website

By |2021-01-15T18:26:03+00:00September 11th, 2020|

7 Components for Building A Successful New Website When you begin to consider a new website, do you begin to imagine something visually stunning that injects new life into your brand? Do you picture your competitors seeing this new website and doubting their ability to stay in this race with you? Typically, the biggest [...]

Tips for Evaluating Website Development Partners

By |2020-09-11T22:50:50+00:00September 11th, 2020|

Tips for Evaluating Website Development Partners You have identified that you need a new website or a comprehensive redesign and you have a good understanding of what your business goals are with a new site. Now you are ready to find the right partner to bring your new website vision to life. You can [...]

How to Do Basic Search Engine Optimization (SEO) for Your Brand

By |2021-01-15T18:28:07+00:00April 10th, 2020|

Basic Search Engine Optimization - Get the Fundamentals Right How to Improve Your Organic Rankings for Keywords, Images, Videos and Featured Position 0 Snippets Search Engine Optimization (SEO) is a dance of art and science. The science is paying attention to what Google’s AI (artificial intelligence) algorithm values. The art is paying attention to [...]

Connecting Adventure, Spirit, and Sisters in Tibet

By |2021-02-05T20:55:41+00:00October 15th, 2018|

Traveling Halfway Around the World to Spark My Why  Every September since 2016, I have had the good fortune and great team support to leave my adventure marketing agency behind for 3 weeks to co-lead a Women's Buddhist Pilgrimage Tour to Eastern Tibet with my Tibetan sister guide. The tour is a unique adventure spirit journey, [...]

Visual Content Tips for Outdoor Brands

By |2020-10-07T18:10:24+00:00August 11th, 2018|

Ever hear the phrase that people eat with their eyes? It’s true. However, this is not just true with food—it’s true with almost any selection we make. From store shelves to products on the internet, to trips we take to far away places... visual presentation plays a huge role in whether prospects choose your offerings [...]

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