Connecting Adventure, Spirit, and Sisters in Tibet

By |2018-11-27T20:43:56+00:00October 15th, 2018|

Traveling Halfway Around the World to Spark My Why  Every September since 2016, I have had the good fortune and great team support to leave my adventure marketing agency behind for 3 weeks to co-lead a Women's Buddhist Pilgrimage Tour to Eastern Tibet with my Tibetan sister guide. The tour is a unique adventure spirit journey, [...]

Visual Content Tips for Outdoor Brands

By |2018-09-11T21:44:41+00:00August 11th, 2018|

Ever hear the phrase that people eat with their eyes? It’s true. However, this is not just true with food—it’s true with almost any selection we make. From store shelves to products on the internet, to trips we take to far away places... visual presentation plays a huge role in whether prospects choose your [...]

Google’s Mobile-Friendly Search Impact on Adventure Brands

By |2018-09-11T21:44:42+00:00May 23rd, 2015|

We're in the calm after the Google virtual storm. How did your site do? Here's what we all got worked up about last month: Google demands mobile-friendly websites for mobile search - does your site pass? Google announced its mobile search algorithm would change to prioritize mobile-friendly sites over non-mobile friendly sites, effective April [...]