Everything You Need to Know About Instagram Reels Are you leveraging Instagram's new Reels functionality? This post dives into everything you need to know about Instagram Reels to be able to effectively use this element of the Instagram social media powerhouse channel. Wondering how Instagram Reels compares to TikTok? Check out our earlier post [...]
Looking for a fun holiday marketing idea you could try with your Adventure Brand to engage your customers and prospects? Have a look at how we did it, back in 2019 - featuring a mix of adventure brands and their sustainability efforts, and expert marketing tips from our Liquid Spark team in a unique [...]
One of our joys as marketing experts is to jump into new social media trends and check them out! We investigate what's hype, what's useful, and how (or if) you can make a positive impact for your business. Today we are deep diving into what TikTok is and how to utilize it for your [...]
Automate Your Customer Reviews with the Right Customer Reviews Platform Customer reviews are essential for any adventure tourism brand. Quality reviews raise trust in your brand, support SEO, and are great content for all your marketing channels. This form of social proof is used by the vast majority of customers (up to 95%, according [...]
Use Pinterest to Expand the Reach of Your Adventure Brand When it comes to adventure brands, outdoor brands, and brands that rely on travel and tourism… what communicates the magic of the experience better than stunning photos, immersive videos, and insightful content? Luckily Pinterest offers the perfect social media platform to support that kind [...]
Creating Authentic Community For Your Adventure Brand with Facebook Groups You likely have noticed over the past couple of years that Facebook's organic reach on your business page has weakened. This is true for most businesses and is due to Facebook's platform changes. One of the platform's features that has really picked up and [...]
Photo Courtesy of Alpaca Expeditions - Empowering Women Porters in Peru Inspiring Examples of #HACK Content in Action from the Outdoor Industry In our blog, 8 Tips For Effective Brand Messaging During Covid-19, we shared with you some principles for effective messaging during this time. The main takeaways are to stay visible, to [...]
Pivot & Focus on Proactive Marketing Content Strengthen Your Adventure Brand Now, During COVID-19 In recent weeks, we’ve shared resources on how to best support your customers, staff and business, tips for cancellations and refunds, and effective adventure brand messaging during this unprecedented COVID-19 disruption. Now let’s consider: How can we make the best [...]
