Founder & President
Julie founded Liquid Spark to bring expert marketing help to the adventure travel, tourism, and outdoor recreation industry. She and her agency’s team know our industry—in the past 25 years, Julie’s been a raft guide, whitewater kayaking instructor, bike tour guide, operations manager, VP of marketing, and GM of outdoor retail. Julie gives back as an expert educator with the Adventure Travel Trade Association (ATTA) and volunteer business and marketing consultant to Tibetan responsible tourism entrepreneurs. She’s raising her two sons to understand the wealth of adventure career paths available off the beaten track.
Digital Marketing Director
Keith has been a marketing, social media, and analytics professional for the last ten years. Deeply passionate about family, the outdoors, environment, sustainability, and marketing – he teaches and enables companies to translate outdoor experiences and adventures into attention-worthy content. Additionally, Keith provides insights into website design, user experience, conversion optimization, testing, and measurable campaigns to the clients he works for. Keith joined Liquid Spark for the culture and to impact the types of people and companies he believes in.
Michelle has been planning, launching and growing world-changing ideas with amazing individuals and organizations over the last ten years. She supports our clients by coordinating all aspects of their digital strategy and client experience funnels in a way that drives customer conversions, facilitates efficient daily operations, and helps get adventure company owners out from behind their desks. Her love for working with adventure brands developed alongside her love of scuba diving, sailing, and kayaking from her island home in the Florida Keys.
Creative Director of Graphic Design
Theresa has been a professional graphic designer for over 25 years. In 1996, she launched Terelar Design & Photography, a graphic design and commercial photography firm. Prior to starting her own business, she was the Art Director at an advertising agency in the Bangor, Maine area. Theresa has a Master of Arts in Graphic Design and Visual Experience from Savannah College of Art and Design and is an adjunct graphic design instructor at Husson University.
Trevor Holewinski was employed as Director of Software Development & Technology for IGV Limited, a UK based global e-commerce company, supporting a $25M a year marketing, technology, and customer support budget. Concurrently, Mr. Holewinski is also the founder and CEO of The Holewinski Group, a full-cycle website development company, which integrates content management systems for business owners. Through his years in marketing, finance, and sales departments, he has acquired extensive knowledge of the Microsoft Suite, Crystal Reports, WordPress, PHP, CSS, HTML, and Google Analytics/AdWords/E-commerce Tracking.
Web Design & Development
Ohia has been designing since 1998 and developing websites since 2009. She is a graduate of The Creative Center in Omaha, NE and believes that life experience is just as important as career and education. She loves that her profession allows her to work while exploring the world. Her design and development style match her traveling attitude: “Accomplish your task in the most efficient way, yet do it while seeking the world’s beauty and knowledge.”
From corporations to small businesses, Katie has served in various administrative roles since 2008. Each employment was an opportunity to learn and improve her capability to deliver supporting services. Now she provides virtual assistant services as owner of Connors Industries, LLC. Katie is a graduate of East Carolina University and Meredith College. Outside of her business, she enjoys fostering dogs, camping, and roadtripping around the southeast to see family.
PPC and SEO Specialist
Dan Isbister spent 30+ years in the IT industry as a successful salesman for top Silicon Valley Companies after an early career as a river guide and slalom kayak racer. An early retirement gave him the chance to team up with Liquid Spark and combine his passion for river experiences and deep knowledge of the Outdoor Recreation Industry with technical sales. He manages the winning PPC Campaigns that help drive profitable business to Liquid Spark customers. Dan has a bachelor of science from the University of Maryland and a master of business administration from George Washington University and has been Google PPC & Analytics and Bing Ad Certified.
Taylor is a graduate of the University of Central Florida with a degree in Communications and a focus in Mass Media. She discovered her love of the outdoor adventure industry while working on the University’s high ropes course and kayak rental shop. Throughout her studies and professional career, corporate social responsibility has been a rooted interest; she loves driving this unique type of corporate thinking forward with the Liquid Spark team. She enjoys using her marketing experience, combined with her affinity for the outdoors, to show clients that their business goals are achievable while staying environmentally and socially responsible. When she isn’t working, you’ll find her hiking and camping around her home in Western North Carolina.
Copywriter, Scriptwriter, VO Artist
Since starting her own business as a freelance writer almost 10 years ago, Elisabeth has written for high-tech, consumer products and services, healthcare, higher education and the outdoor industry. A passionate Coloradan and improviser extraordinaire, Elisabeth’s copywriting captures the message clients want to convey in ways that reach and activate their audiences. She has worked as an agency copywriter, journalist, copy editor, and technical writer. Elisabeth holds a bachelor’s degree in mass communications from the University of Denver and a master’s degree from the University of Massachusetts Amherst. Elisabeth has worked with Julie on projects through five companies and one and a half decades!
Paul Lewis Anderson
Paul Lewis Anderson is a seasoned photographer with 10 years experience creating digital imagery. Paul’s filmmaking portfolio includes commercials, narrative fiction, documentary films, music videos, and adventure stories.
We’re A Growing Team.
If you love marketing, design, PR, or just have a zealous creative spirit, and are passionate about spending time in the outdoors, we might be on to something. We want to hear from you! Contact us here.