Julie Thorner
Founder & President

Julie founded Liquid Spark to bring expert marketing help to the adventure travel, tourism, and outdoor recreation industry. She and her agency’s team know our industry—in the past 25 years, Julie’s been a raft guide, whitewater kayaking instructor, bike tour guide, operations manager, VP of marketing, and GM of outdoor retail. Julie gives back as an expert educator with the Adventure Travel Trade Association (ATTA) and volunteer business and marketing consultant to Tibetan responsible tourism entrepreneurs. She’s raising her two sons to understand the wealth of adventure career paths available off the beaten track.

Hal Collins
Director of Operations

After living life as a bull rider, rock climber and ski bum, Hal thinks marketing is pretty tame. After serving as the Digital Creative Director for the same agency, that evolved through 5 different names, it was time to breakout with some friends and AcrobatAnt was formed. During his time as a co-owner of AcrobatAnt, his challenges were everything digital and operations of the agency. Hal has over 25 years of experience building client relationships ranging from Fortune 500 companies to small businesses. He specializes in marketing, account management and operations. He has a way of bringing out good ideas from talented people as well as showing clients the vision and promise of strategic marketing.

Michelle Montgomery
Senior Marketing Coordinator

Michelle has been planning, launching and growing world-changing ideas with amazing individuals and organizations over the last twelve years. She supports our clients and team by coordinating all aspects of digital strategy and client experience funnels in a way that drives customer conversions, facilitates efficient daily operations, and helps get adventure company owners out from behind their desks. Her love for working with adventure brands developed alongside her love of diving, sailing, and kayaking from her island home in the Florida Keys.

George McGowan
Senior Marketing Strategist

George is an experienced entrepreneur, marketer and business strategist committed to helping companies create and grow products and services that improve people’s lives. His passion is helping identify real market problems, creating solutions, engaging the right customers and building passionate lifestyle communities. He has owned and operated a successful multi-channel outdoor retail brand and has built multiple eCommerce and digital-first businesses.  An early adopter of digital, he launched the first digital consumer promotion for Pillsbury, led the design of Heineken’s first consumer website and launched Helly Hansen’s first U.S. eCommerce store. His involvement in driving brand growth has included several executive level engagements in a variety of industries as well as founding startups in media, social commerce and retail.

Taylor Barnard
Marketing Coordinator

Taylor is a graduate of the University of Central Florida with a degree in Communications and a focus in Mass Media. She discovered her love of the outdoor adventure industry while working on the University’s high ropes course and kayak rental shop. Throughout her studies and professional career, corporate social responsibility has been a rooted interest; she loves driving this unique type of corporate thinking forward with the Liquid Spark team. She enjoys using her marketing experience, combined with her affinity for the outdoors, to show clients that their business goals are achievable while staying environmentally and socially responsible. When she isn’t working, you’ll find her hiking and camping around her home in Western North Carolina.

Stephanie Moore
Marketing Coordinator

After starting her career at a non-profit, Stephanie transitioned to corporate marketing where she spent 15+ years working at a global media company. In 2016 she left the corporate grind to purchase an opinion survey business and has been managing it alongside her marketing consulting business since. Through her survey business Stephanie helps companies measure their customer experience: having good data is the key to any successful marketing campaign and Stephanie understands what data is needed and how to get it. On her downtime, she likes being outdoors to reset, unwind, relax and recharge. Whether that be a cabin in the mountains for a weekend getaway with her husband, a vacation to the lake, beach time, a motorcycle ride through the hills of Oklahoma or her own backyard, being outdoors is where it’s at for her!

Dan Isbister
PPC and SEO Specialist

Dan Isbister spent 30+ years in the IT industry as a successful salesman for top Silicon Valley Companies after an early career as a river guide and slalom kayak racer. An early retirement gave him the chance to team up with Liquid Spark and combine his passion for river experiences and deep knowledge of the Outdoor Recreation Industry with technical sales. He manages the winning PPC Campaigns that help drive profitable business to Liquid Spark customers. Dan has a bachelor of science from the University of Maryland and a master of business administration from George Washington University and has been Google PPC & Analytics and Bing Ad Certified.

Trevor Holewinski

Trevor Holewinski was employed as Director of Software Development & Technology for IGV Limited, a UK based global e-commerce company, supporting a $25M a year marketing, technology, and customer support budget. Concurrently, Mr. Holewinski is also the founder and CEO of The Holewinski Group, a full-cycle website development company, which integrates content management systems for business owners. Through his years in marketing, finance, and sales departments, he has acquired extensive knowledge of the Microsoft Suite, Crystal Reports, WordPress, PHP, CSS, HTML, and Google Analytics/AdWords/E-commerce Tracking.

Theresa Ayotte
Creative Director of Graphic Design

Theresa has been a professional graphic designer for over 25 years. In 1996, she launched Terelar Design & Photography, a graphic design and commercial photography firm. Prior to starting her own business, she was the Art Director at an advertising agency in the Bangor, Maine area. Theresa has a Master of Arts in Graphic Design and Visual Experience from Savannah College of Art and Design and is an adjunct graphic design instructor at Husson University.

Katie Connors
Administrative Assistant

From corporations to small businesses, Katie has served in various administrative roles since 2008. Each employment was an opportunity to learn and improve her capability to deliver supporting services. Now she provides virtual assistant services as owner of Connors Industries, LLC. Katie is a graduate of East Carolina University and Meredith College. Outside of her business, she enjoys fostering dogs, camping, and roadtripping around the southeast to see family.

Ohia Thompson
Web Design & Development

Ohia has been designing since 1998 and developing websites since 2009. She is a graduate of The Creative Center in Omaha, NE and believes that life experience is just as important as career and education. She loves that her profession allows her to work while exploring the world. Her design and development style match her traveling attitude: “Accomplish your task in the most efficient way, yet do it while seeking the world’s beauty and knowledge.”

We’re A Growing Team

If you love marketing, design, PR, or just have a zealous creative spirit, and are passionate about spending time in the outdoors, we might be on to something. We want to hear from you! Contact us here.