Founder & President
Julie founded Liquid Spark to bring expert marketing help to the adventure travel, tourism, and outdoor recreation industry. She and her agency’s team know our industry—in the past 25 years, Julie’s been a raft guide, whitewater kayaking instructor, bike tour guide, operations manager, VP of marketing, and GM of outdoor retail. Julie gives back as an expert educator with the Adventure Travel Trade Association (ATTA) and volunteer business and marketing consultant to Tibetan responsible tourism entrepreneurs. She started Liquid Spark Foundation to help change lives through education, and raised her two sons to understand the importance of a people, place and planet lens and walking your talk.
Strategist & Account Manager
Taylor is a graduate of the University of Central Florida with a degree in Communications and a focus in Mass Media. She discovered her love of the outdoor adventure industry while working on the University’s high ropes course and kayak rental shop. Throughout her studies and professional career, corporate social responsibility has been a rooted interest; she loves driving this unique type of corporate thinking forward with the Liquid Spark team. She enjoys using her marketing experience, combined with her affinity for the outdoors, to show clients that their business goals are achievable while staying environmentally and socially responsible. When she isn’t working, you’ll find her hiking and camping around her home in Western North Carolina.
Lucinda is a graduate of Appalachian State University with a degree in Public Relations and Entrepreneurship. Lucinda has served her time in different roles and careers throughout her professional life, each an opportunity to learn and network. Living in the mountains of Western North Carolina, she has been accustomed to the outdoor world. Enjoying all types of outdoor adventure such as backpacking and snowboarding, has led her to find a profession that aligns with her ethos and life objectives. Through her past professions, she has found a love for social media and content creation. She enjoys sharing the rewarding feeling of working for companies that put the environment and sustainability first. When she is not working, you can find her backpacking, at a show or festival, and enjoying quality time with friends.
PPC and SEO Specialist
Dan Isbister spent 30+ years in the IT industry as a successful salesman for top Silicon Valley Companies after an early career as a river guide and slalom kayak racer. An early retirement gave him the chance to team up with Liquid Spark and combine his passion for river experiences and deep knowledge of the Outdoor Recreation Industry with technical sales. He manages the winning PPC Campaigns that help drive profitable business to Liquid Spark customers. Dan has a bachelor of science from the University of Maryland and a master of business administration from George Washington University and has been Google PPC & Analytics and Bing Ad Certified.
Rylee is no stranger to strategic account planning and project management. She began working at a full-service ad agency a year and a half before ever even graduating college and now brings over a decade of experience working on award-winning advertising campaigns and content marketing initiatives to the Liquid Spark team as our project manager. She is a Second Wind certified account manager and is well-versed at keeping projects on track and on budget. Giving back is important to Rylee. For 8 years and counting, she has planned two-sport legend Bo Jackson’s charity bike ride which supports disaster relief efforts and the construction of storm shelters in her home state of Alabama. When she’s not working, you can find her attending many live music events, hiking, biking, surfing, or playing tennis. Rylee is now living in Asheville, NC, and is a graduate of UAB with a degree in marketing.
Designer and Specialist
Michelle enjoyed four transformative years working as a senior marketing specialist for Liquid Spark before pursuing her soul’s work as a death care practitioner and transplant doula. However, her love of adventure and design still courses through her veins—as does her love of collaborating with our team!
She is thrilled to continue supporting our agency as a designer and with our internal agency marketing. She lives in Boynton Beach, Florida with her husband. When she isn’t behind the computer, she’s underwater as an avid freediver.
Trevor Holewinski was employed as Director of Software Development & Technology for IGV Limited, a UK based global e-commerce company, supporting a $25M a year marketing, technology, and customer support budget. Concurrently, Mr. Holewinski is also the founder and CEO of The Holewinski Group, a full-cycle website development company, which integrates content management systems for business owners. Through his years in marketing, finance, and sales departments, he has acquired extensive knowledge of the Microsoft Suite, Crystal Reports, WordPress, PHP, CSS, HTML, and Google Analytics/AdWords/E-commerce Tracking.
Creative Director of Graphic Design
Theresa has been a professional graphic designer for over 25 years. In 1996, she launched Terelar Design & Photography, a graphic design and commercial photography firm. Prior to starting her own business, she was the Art Director at an advertising agency in the Bangor, Maine area. Theresa has a Master of Arts in Graphic Design and Visual Experience from Savannah College of Art and Design and is an adjunct graphic design instructor at Husson University.
Designer & Developer
Ohia has been designing since 1998 and developing websites since 2009. She is a graduate of The Creative Center in Omaha, NE and believes that life experience is just as important as career and education. She loves that her profession allows her to work while exploring the world. Her design and development style match her traveling attitude: “Accomplish your task in the most efficient way, yet do it while seeking the world’s beauty and knowledge.”
We’re A Growing Team
If you love marketing, design, PR, or just have a zealous creative spirit, and are passionate about spending time in the outdoors, we might be on to something. We want to hear from you! Contact us here.