The 21st Century brings together the most significant knowledge of the human race on how to support the world’s ecosystems—and the most remarkable ability of the human race to destroy those same ecosystems. Those of us in the adventure industries gain our livelihoods from natural resources, either indirectly or directly, and have witnessed these ecosystems’ decline.
There is an imperative need to change our thinking and behavior towards how we show up in the world as adventure company leaders and citizens. It also brings the enormous possibilities of being part of solutions—at an individual, company, community, and regional level.
Sustainability as defined by the UN World Commission on Environment and Development:
“Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”
That definition no longer works (if it ever did). Sustainability is the ability to continue a defined behavior indefinitely.
Discerning travelers expect that adventure tourism companies are also involved in sustainability practices. We have seen this trend gain a lot more traction over the last decade. It can be a crucial competitive differentiation from mass tourism companies (and any adventure competitors who have not caught up yet). Being clear and consistent to spotlight your efforts is important, as travelers are comparing companies as they shop for their next adventure.
We help our clients develop and implement the 4 pillars of sustainable tourism:
- Effective management of your sustainability master plan
- Social and economic initiatives
- Environmental stewardship initiatives
- Cultural and heritage protection and development initiatives
And to do it as though the next generation’s lives depend on it—because they do.