There are so many ways to plan a trip. Booking websites, travel agents, Pinterest blogs, trip-planning social videos... the list goes on. But there's a new trip-planning strategy in town, and it out-performs other strategies convenience, time-saving, affordability and customization. This technology is, of course, trip-planning AI. It's no wonder that trip-planning AI [...]
Demystifying User-Generated Content (UGC): What It Is and How to Leverage It to Uplevel Your Social Presence Many companies in the tourism industry have very similar questions: How do we optimize reservations on weekdays? How do we boost trip reviews? How can we reach a younger audience? And one of the most common [...]
For many travel business owners dipping their toes in PPC, this paid ad effort can feel like throwing ideas at a wall and hoping something will yield results. All while watching Google max out your budget every month. Sometimes, you gain that gold-standard “first position” ranking, getting your brand above all [...]
You might know why someone should visit your town, but does the world? If not, you have a unique opportunity to put your destination on the map (metaphorically) and showcase it to people looking for a change of scenery. Getting your destination on the map is easier said than done. Selling [...]
Did you know that each year, about 83% of all organizations experience a phishing attack? If you or an employee of yours has fallen victim to this type of digital scam, you are not alone. A few years ago, scams were largely these flashy, gaudy pop-ups that shout, “You won a [...]
The 1st anniversary of Chat GPT just happened on November 30 - and the way AI has grown over the last 365 days since the emergence of Chat GPT continues to boggle our minds. Hundreds of additional AI tools popped up this past year, and while some are… clunky, others have [...]
How to Create a Marketing Roadmap for Business Success Note: This blog was first written for 2021, using 2020 information. It's equally relevant for your 2024 marketing efforts and planning process. Dig in! A marketing roadmap can be useful in your annual planning process. Done right, it becomes your treasure map to identify the [...]
“In today's increasingly digital business landscape, tourism businesses are discovering the transformative power of Artificial Intelligence (AI) to enhance their operations and competitiveness. From automating routine tasks to gaining valuable insights from data analytics, leveraging AI can be a game-changer for tourism businesses looking to scale and thrive in a rapidly [...]
Make 2024 Your Year for Proactive Marketing Success 7 Strategies to Implement Now, to Support Your 2024 Marketing Efforts So you're successfully jumpstarting your 2024 marketing efforts now by leveraging the last couple of months of the new year—and you're wondering how you can continue to ride that momentum to make 2024 your most [...]
These 5 easy marketing wins will give your 2024 the jumpstart it deserves. And help you capitalize on what's left in 2023. With Q4 in full swing, it's time for tour operators, adventure brands, and destination management organizations alike to capitalize on the time left in this annual calendar. This post shares 5 strategic [...]
