PPC Marketing in the Travel Industry: It’s Not Luck, It’s Strategy

By |2024-03-12T22:27:12+00:00March 12th, 2024|

For many travel business owners dipping their toes in PPC, this paid ad effort can feel like throwing ideas at a wall and hoping something will yield results. All while watching Google max out your budget every month.  Sometimes, you gain that gold-standard “first position” ranking, getting your brand above all [...]

Your Guide to Destination Tourism Marketing

By |2024-02-12T22:31:37+00:00February 12th, 2024|

You might know why someone should visit your town, but does the world? If not, you have a unique opportunity to put your destination on the map (metaphorically) and showcase it to people looking for a change of scenery.  Getting your destination on the map is easier said than done. Selling [...]

10 Actionable Ways Tour Operators Can Leverage AI

By |2023-12-14T16:06:20+00:00December 12th, 2023|

The 1st anniversary of Chat GPT just happened on November 30 - and the way AI has grown over the last 365 days since the emergence of Chat GPT continues to boggle  our minds.  Hundreds of additional AI tools popped up this past year, and while some are… clunky, others have [...]

How to Create a Marketing Roadmap for Business Success

By |2023-11-20T17:40:31+00:00November 20th, 2023|

How to Create a Marketing Roadmap for Business Success Note: This blog was first written for 2021, using 2020 information. It's equally relevant for your 2024 marketing efforts and planning process. Dig in! A marketing roadmap can be useful in your annual planning process. Done right, it becomes your treasure map to identify the [...]

Leveraging AI to Boost Destination Marketing

By |2023-10-31T16:03:01+00:00October 24th, 2023|

“In today's increasingly digital business landscape, tourism businesses are discovering the transformative power of Artificial Intelligence (AI) to enhance their operations and competitiveness. From automating routine tasks to gaining valuable insights from data analytics, leveraging AI can be a game-changer for tourism businesses looking to scale and thrive in a rapidly [...]

7 Steps for 2024 Marketing Success

By |2023-10-17T21:23:53+00:00November 28th, 2022|

Make 2024 Your Year for Proactive Marketing Success 7 Strategies to Implement Now, to Support Your 2024 Marketing Efforts So you're successfully jumpstarting your 2024 marketing efforts now by leveraging the last couple of months of the new year—and you're wondering how you can continue to ride that momentum to make 2024 your most [...]

5 Easy Ways to Jumpstart 2024 Marketing

By |2023-10-17T21:25:06+00:00November 13th, 2022|

These 5 easy marketing wins will give your 2024 the jumpstart it deserves. And help you capitalize on what's left in 2023. With Q4 in full swing, it's time for tour operators, adventure brands, and destination management organizations alike to capitalize on the time left in this annual calendar. This post shares 5 strategic [...]

Instagram Reels – What Your Adventure Brand Needs to Know

By |2021-11-24T20:05:39+00:00November 24th, 2021|

Everything You Need to Know About Instagram Reels Are you leveraging Instagram's new Reels functionality?  This post dives into everything you need to know about Instagram Reels to be able to effectively use this element of the Instagram social media powerhouse channel.  Wondering how Instagram Reels compares to TikTok? Check out our earlier post [...]

Holiday Marketing Advent Calendar for Adventure Brands – Updated

By |2021-11-24T19:50:56+00:00November 10th, 2021|

Looking for a fun holiday marketing idea you could try with your Adventure Brand to engage your customers and prospects? Have a look at how we did it, back in 2019 - featuring a mix of adventure brands and their sustainability efforts, and expert marketing tips from our Liquid Spark team in a unique [...]

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