The 4 Pillars of Sustainable Tourism

By |2021-01-20T22:39:12+00:00January 20th, 2021|

Embracing Sustainable Tourism: An Obvious Foundation for Adventure Brands Global Sustainable Tourism - it’s so much more than a nice catch phrase. What we do now in operating our adventure companies, educating our customers, collaborating with our vendors, supporting our communities, and empowering and diversifying our staff will indeed contribute to making a positive [...]

How to Create a Marketing Roadmap for 2021 Business Success

By |2020-12-11T22:09:48+00:00December 11th, 2020|

How to Create a Marketing Roadmap for 2021 Business Success A marketing roadmap can be a very useful tool in your annual planning process. Done right, it becomes your treasure map to identifying the best marketing initiatives to meet your business goals. Your roadmap will lay out your marketing initiatives by quarter, and help [...]

How to Win Search with Effective PPC Campaigns – Part 3

By |2021-01-15T18:22:33+00:00November 13th, 2020|

How to Win Search with Effective PPC Campaigns – Part 3 Ad Extensions, Landing Pages, Bidding Strategies, Budget Setting, Auction Insights Part 3 in our PPC series - How to Win Search with Effective Campaigns - dives deep into how to extend the reach and impact of your ad with the versatile ad extensions [...]

How to Win Search with Effective PPC Campaigns – Part 2

By |2021-01-15T18:23:54+00:00November 6th, 2020|

How to Win Search with Effective PPC Campaigns – Part 2 Keywords, Match Types, Quality Score, Search Ad Types Search engine marketing with paid ad campaigns is the fastest way to the top of search results in Google. At the time of writing this article, Google is still the heavyweight search engine in the [...]

How to Win Search with Effective PPC Campaigns – Part 1

By |2021-01-15T18:24:39+00:00October 23rd, 2020|

How to Win Search with Effective PPC Campaigns - Part 1 PPC (Pay Per Click) marketing, also known as search engine marketing (SEM), is an especially important tool in the toolbox of every marketer. SEM uses PPC ads, such as Google Ads (formerly called AdWords) or Bing ads to achieve paid top of page [...]

How to Leverage Customer Reviews to Win More Business

By |2020-08-10T12:09:40+00:00August 7th, 2020|

How to Leverage Customer Reviews to Win More Business How is your brand doing with customer reviews? Are you getting reviews from the majority of your customers, or only from the person who makes the reservation? If the latter situation applies to your biz, you could be missing 50% to 75% of your review [...]

Strategic Tips to Jumpstart Fall & 2021 Marketing

By |2020-07-24T21:02:05+00:00July 23rd, 2020|

Position Now for 2021 Pre-Bookings And Capitalize on Your Fall 2020 Local Season Adventure tourism brands that can operate domestically are seeing strong local bookings and some entirely new customer audiences.  These brands are carefully navigating the stressful landscape of changing state protocols and limits on operational capacities. Meanwhile, many adventure tourism brands—especially those [...]

How to Pivot Your Adventure Brand’s Messaging and Targeting to Local Tourism

By |2020-06-26T22:25:57+00:00June 26th, 2020|

How to Pivot Your Adventure Brand's Messaging & Targeting to Local Tourism Reopening: Geo-Targeting & First-Time Customers Americans are getting outdoors in greater numbers than ever before. Families that have hardly ventured out for outdoor recreation are looking for fun things to do to replace cancelled summer and sports camps. Affluent travelers who enjoy [...]

How to Leverage Videos & Live Streams for Your Adventure Brand

By |2020-05-29T22:41:42+00:00May 29th, 2020|

Videos & Live Streams Inspire Social Connection  Adventure brands across the world were thrust in a unique position three short months ago. With travel suddenly suspended by COVID-19, there's been a collective shift towards service over sales, along with a strong uptick in inspired brand messaging. Platforms like Facebook and Instagram are now being [...]

How to Do Basic Search Engine Optimization (SEO) for Your Brand

By |2021-01-15T18:28:07+00:00April 10th, 2020|

Basic Search Engine Optimization - Get the Fundamentals Right How to Improve Your Organic Rankings for Keywords, Images, Videos and Featured Position 0 Snippets Search Engine Optimization (SEO) is a dance of art and science. The science is paying attention to what Google’s AI (artificial intelligence) algorithm values. The art is paying attention to [...]

Go to Top