How to Leverage Customer Reviews to Win More Business

By |2020-08-10T12:09:40+00:00August 7th, 2020|

How to Leverage Customer Reviews to Win More Business How is your brand doing with customer reviews? Are you getting reviews from the majority of your customers, or only from the person who makes the reservation? If the latter situation applies to your biz, you could be missing 50% to 75% of your review [...]

Strategic Tips to Jumpstart Fall & 2021 Marketing

By |2020-07-24T21:02:05+00:00July 23rd, 2020|

Position Now for 2021 Pre-Bookings And Capitalize on Your Fall 2020 Local Season Adventure tourism brands that can operate domestically are seeing strong local bookings and some entirely new customer audiences.  These brands are carefully navigating the stressful landscape of changing state protocols and limits on operational capacities. Meanwhile, many adventure tourism brands—especially those [...]

How to Pivot Your Adventure Brand’s Messaging and Targeting to Local Tourism

By |2020-06-26T22:25:57+00:00June 26th, 2020|

How to Pivot Your Adventure Brand's Messaging & Targeting to Local Tourism Reopening: Geo-Targeting & First-Time Customers Americans are getting outdoors in greater numbers than ever before. Families that have hardly ventured out for outdoor recreation are looking for fun things to do to replace cancelled summer and sports camps. Affluent travelers who enjoy [...]

How to Leverage Videos & Live Streams for Your Adventure Brand

By |2020-05-29T22:41:42+00:00May 29th, 2020|

Videos & Live Streams Inspire Social Connection  Adventure brands across the world were thrust in a unique position three short months ago. With travel suddenly suspended by COVID-19, there's been a collective shift towards service over sales, along with a strong uptick in inspired brand messaging. Platforms like Facebook and Instagram are now being [...]

How to Do Basic Search Engine Optimization (SEO) for Your Brand

By |2020-04-17T18:23:46+00:00April 10th, 2020|

Basic Search Engine Optimization - Get the Fundamentals Right How to Improve Your Organic Rankings for Keywords, Images, Videos and Featured Position 0 Snippets Search Engine Optimization (SEO) is a dance of art and science. The science is paying attention to what Google’s AI (artificial intelligence) algorithm values. The art is paying attention to [...]

How To Optimize Your Youtube Channel & Videos

By |2020-04-13T17:06:41+00:00April 10th, 2020|

YouTube Optimization Best Practices Optimizing your YouTube channel and videos is a reasonably straightforward process. Follow this step by step instruction list to drive more traffic to your channel, which in turn will drive more traffic to your website.  Help your potential customers find your unique adventure content.  First, let’s start with optimizing your [...]

Proactive Marketing Content: How to Strengthen Your Brand Now

By |2020-08-31T19:09:46+00:00April 3rd, 2020|

Pivot & Focus on Proactive Marketing Content Strengthen Your Adventure Brand Now, During COVID-19 In recent weeks, we’ve shared resources on how to best support your customers, staff and business, tips for cancellations and refunds, and effective adventure brand messaging during this unprecedented COVID-19 disruption. Now let’s consider: How can we make the best [...]

The Customer Experience Journey – How to Improve it for Adventure Brands

By |2020-04-10T21:08:11+00:00April 3rd, 2020|

How Strong is Your Brand's Customer Experience Journey? When planning any successful marketing effort, there are two key questions you need to start with: Who is your adventure prospect/customer? There are nearly an infinite variety of interests, demographics, and behaviors you can target through paid social media advertising like Facebook.  Knowing who to [...]

8 Tips for Effective Brand Messaging During COVID-19

By |2020-04-21T15:20:54+00:00March 27th, 2020|

Fast Moving, Constant Change, Uncertainty We wish this was describing a first descent river trip in a canyon no-one has ever seen before - but it's today's "current normal" description of both life and running a tourism-based company, thanks to COVID-19. Messaging and marketing efforts have to recognize this new reality and pivot immediately.  [...]

Adventure Companies Tips for Cancellations & Refunds During COVID-19

By |2020-04-10T21:09:08+00:00March 20th, 2020|

Smart Cancellation Policies: Support Today & Protect Tomorrow Here are some tips for adventure companies on how to re-think, refine and communicate about your adventure company’s cancellation policies in the context of this unprecedented coronavirus pandemic that is disrupting us all on two fronts: 1) Human health - with varying levels of risk from [...]

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