How to Pivot Your Adventure Brand’s Messaging and Targeting to Local Tourism

By |2020-06-26T22:25:57+00:00June 26th, 2020|

How to Pivot Your Adventure Brand's Messaging & Targeting to Local Tourism Reopening: Geo-Targeting & First-Time Customers Americans are getting outdoors in greater numbers than ever before. Families that have hardly ventured out for outdoor recreation are looking for fun things to do to replace cancelled summer and sports camps. Affluent travelers who enjoy [...]

How to Leverage Videos & Live Streams for Your Adventure Brand

By |2020-05-29T22:41:42+00:00May 29th, 2020|

Videos & Live Streams Inspire Social Connection  Adventure brands across the world were thrust in a unique position three short months ago. With travel suddenly suspended by COVID-19, there's been a collective shift towards service over sales, along with a strong uptick in inspired brand messaging. Platforms like Facebook and Instagram are now being [...]

How to Do Basic Search Engine Optimization (SEO) for Your Brand

By |2020-04-17T18:23:46+00:00April 10th, 2020|

Basic Search Engine Optimization - Get the Fundamentals Right How to Improve Your Organic Rankings for Keywords, Images, Videos and Featured Position 0 Snippets Search Engine Optimization (SEO) is a dance of art and science. The science is paying attention to what Google’s AI (artificial intelligence) algorithm values. The art is paying attention to [...]

How To Optimize Your Youtube Channel & Videos

By |2020-04-13T17:06:41+00:00April 10th, 2020|

YouTube Optimization Best Practices Optimizing your YouTube channel and videos is a reasonably straightforward process. Follow this step by step instruction list to drive more traffic to your channel, which in turn will drive more traffic to your website.  Help your potential customers find your unique adventure content.  First, let’s start with optimizing your [...]

The Customer Experience Journey – How to Improve it for Adventure Brands

By |2020-04-10T21:08:11+00:00April 3rd, 2020|

How Strong is Your Brand's Customer Experience Journey? When planning any successful marketing effort, there are two key questions you need to start with: Who is your adventure prospect/customer? There are nearly an infinite variety of interests, demographics, and behaviors you can target through paid social media advertising like Facebook.  Knowing who to [...]

8 Tips for Effective Brand Messaging During COVID-19

By |2020-04-21T15:20:54+00:00March 27th, 2020|

Fast Moving, Constant Change, Uncertainty We wish this was describing a first descent river trip in a canyon no-one has ever seen before - but it's today's "current normal" description of both life and running a tourism-based company, thanks to COVID-19. Messaging and marketing efforts have to recognize this new reality and pivot immediately.  [...]

Adventure Companies Tips for Cancellations & Refunds During COVID-19

By |2020-04-10T21:09:08+00:00March 20th, 2020|

Smart Cancellation Policies: Support Today & Protect Tomorrow Here are some tips for adventure companies on how to re-think, refine and communicate about your adventure company’s cancellation policies in the context of this unprecedented coronavirus pandemic that is disrupting us all on two fronts: 1) Human health - with varying levels of risk from [...]

Supporting Your Customers, Staff and Business Through Coronavirus 2020

By |2020-04-10T21:09:36+00:00March 14th, 2020|

2020 - Optimism, Disruption, Resilience 2020 started out a year of huge optimism and big goals for many of us in the adventure industry. We were ready and pumped to serve up amazing adventures across the US and abroad to our customers of all ages. Fast forward only weeks later to March, and the [...]

3 Key Approaches to Personalized Email Marketing (And How It Supports the Customer Journey)

By |2019-08-28T13:04:47+00:00March 21st, 2019|

Once upon a time, email was one-size-fits-all. You had your adventure brand's email list, and you emailed them... a "cast and blast" kind of situation. No matter where they were in their customer journey with you, they got the same message. But these days, we have technology on our side and the ability [...]

5 Ways Automated Follow-Ups Help Your Adventure Biz Growth

By |2020-03-14T21:35:39+00:00February 15th, 2019|

With the online world being as hyper-responsive as it is, travelers have a certain level of expectation when it comes to the overall ease of booking their lodging and activities. A few clicks and boom—they're ready to go! As an adventure brand, you've most likely taken this to heart with creating an easy [...]