8 Tips for Effective Brand Messaging During COVID-19

By |2020-03-28T02:19:14+00:00March 27th, 2020|

Fast Moving, Constant Change, Uncertainty We wish this was describing a first descent river trip in a canyon no-one has ever seen before - but it's today's "current normal" description of both life and running a tourism-based company, thanks to COVID-19. Messaging and marketing efforts have to recognize this new reality and pivot immediately.  [...]

Adventure Companies Tips for Cancellations & Refunds During COVID-19

By |2020-03-23T15:32:22+00:00March 20th, 2020|

Smart Cancellation Policies: Support Today & Protect Tomorrow Here are some tips for adventure companies on how to re-think, refine and communicate about your adventure company’s cancellation policies in the context of this unprecedented coronavirus pandemic that is disrupting us all on two fronts: 1) Human health - with varying levels of risk from [...]

Supporting Your Customers, Staff and Business Through Coronavirus 2020

By |2020-03-23T15:32:50+00:00March 14th, 2020|

2020 - Optimism, Disruption, Resilience 2020 started out a year of huge optimism and big goals for many of us in the adventure industry. We were ready and pumped to serve up amazing adventures across the US and abroad to our customers of all ages. Fast forward only weeks later to March, and the [...]

3 Key Approaches to Personalized Email Marketing (And How It Supports the Customer Journey)

By |2019-08-28T13:04:47+00:00March 21st, 2019|

Once upon a time, email was one-size-fits-all. You had your adventure brand's email list, and you emailed them... a "cast and blast" kind of situation. No matter where they were in their customer journey with you, they got the same message. But these days, we have technology on our side and the ability [...]

5 Ways Automated Follow-Ups Help Your Adventure Biz Growth

By |2020-03-14T21:35:39+00:00February 15th, 2019|

With the online world being as hyper-responsive as it is, travelers have a certain level of expectation when it comes to the overall ease of booking their lodging and activities. A few clicks and boom—they're ready to go! As an adventure brand, you've most likely taken this to heart with creating an easy [...]

The Adventure Brand’s Guide to User-Generated Content For Instagram

By |2020-03-14T21:35:49+00:00February 6th, 2019|

The Adventure Brand's Guide to User-Generated Content For Instagram In our previous post, The Adventure Brand's Guide to User-Generated Content For Facebook, we covered why user-generated content is so strong. It not only saves time and money by leveraging the phenomenal media your customers have created, but it also helps share your brand [...]

The Adventure Brand’s Guide to User-Generated Content For Facebook

By |2020-03-14T21:34:52+00:00February 6th, 2019|

The Adventure Brand's Guide to User-Generated Content on Facebook Are you overwhelmed by feeling like you are constantly seeking out content to post on social media for your adventure brand? A simple solution that saves time and money while authentically telling your brand story may have been right there in front of you all along: [...]

Ride Your Holiday Campaign Momentum Into 2019

By |2020-03-14T21:33:42+00:00January 17th, 2019|

Ride Your Holiday Campaign Momentum Into 2019 Congratulations! You've survived the holiday season and have made it into the new year.  Maybe you're right in the middle of your busiest winter season now, or maybe this is your off-season and you're spending some time working on your business rather than in it. Either [...]

Turn Dead Links and Expired Offers into Profits

By |2020-03-14T21:32:47+00:00January 8th, 2019|

Turn Dead Links and Expired Offers into Profits What happens to retired campaign offers? That's the question we are going to answer today and by the end of this article you'll be turning your out of date campaign offers into newfound profits. So, during this holiday season, many outdoor adventure companies have made one-time [...]