How Partnering with Non-Profit Organizations Is Good for Your Business

By |2020-07-10T20:26:34+00:00July 10th, 2020|

Benefits of Partnering with Non-Profit Organizations: Why It's Good for your Business Even though this 2020 season has been tremendously difficult in many respects, partnering with non-profit organizations can be a terrific opportunity to bring attention to positive and helpful actions taking place within your community—while also uplifting your staff and customers. Here are [...]

#BlackLivesMatter #DiversityOutdoors – A Letter from Liquid Spark

By |2020-06-16T01:18:53+00:00June 12th, 2020|

A Letter from Liquid Spark's Founder It is the time of reckoning, at a soul level, for us all. I strongly believe that my business can and should be an instrument of change, to support my sisters and brothers of color.  My white lens, by definition, has an incomplete understanding of the racism [...]

Diversity Leadership Resources in the Outdoor Industry

By |2020-06-18T13:52:38+00:00June 12th, 2020|

Diversity Resources in the Outdoors Sharing Several Groups That Lead the Way At Liquid Spark, we realize that the ethnic diversity of participants in the outdoor adventure industry is not accurately reflected through national and regional marketing efforts. We see it everyday, in our corner of this industry. We commit to listening to—and amplifying—black [...]

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