About Amanda Rouse

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So far Amanda Rouse has created 6 blog entries.

User-Generated Content (UGC): What It Is and How to Leverage It

By |2024-05-22T18:15:06+00:00May 20th, 2024|

Demystifying User-Generated Content (UGC): What It Is and How to Leverage It to Uplevel Your Social Presence Many companies in the tourism industry have very similar questions: How do we optimize reservations on weekdays? How do we boost trip reviews? How can we reach a younger audience? And one of the most common [...]

PPC Marketing in the Travel Industry: It’s Not Luck, It’s Strategy

By |2024-05-17T15:30:12+00:00March 12th, 2024|

For many travel business owners dipping their toes in PPC, this paid ad effort can feel like throwing ideas at a wall and hoping something will yield results. All while watching Google max out your budget every month.  Sometimes, you gain that gold-standard “first position” ranking, getting your brand above all [...]

Your Guide to Destination Tourism Marketing

By |2024-02-12T22:31:37+00:00February 12th, 2024|

You might know why someone should visit your town, but does the world? If not, you have a unique opportunity to put your destination on the map (metaphorically) and showcase it to people looking for a change of scenery.  Getting your destination on the map is easier said than done. Selling [...]

10 Actionable Ways Tour Operators Can Leverage AI

By |2023-12-14T16:06:20+00:00December 12th, 2023|

The 1st anniversary of Chat GPT just happened on November 30 - and the way AI has grown over the last 365 days since the emergence of Chat GPT continues to boggle  our minds.  Hundreds of additional AI tools popped up this past year, and while some are… clunky, others have [...]

Leveraging AI to Boost Destination Marketing

By |2023-10-31T16:03:01+00:00October 24th, 2023|

“In today's increasingly digital business landscape, tourism businesses are discovering the transformative power of Artificial Intelligence (AI) to enhance their operations and competitiveness. From automating routine tasks to gaining valuable insights from data analytics, leveraging AI can be a game-changer for tourism businesses looking to scale and thrive in a rapidly [...]

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