Diversity Leadership Resources in the Outdoor Industry

By |2021-02-24T15:05:03+00:00January 29th, 2021|

Diversity Resources in the Outdoor Industry Explore Organizations Supporting and Facilitating Diversity Outdoors *Note: This blog is continuously updated to promote diverse resources in the outdoors. Last updated February 24, 2021. The original post was created on June 12, 2020.  At Liquid Spark, we realize that the ethnic diversity of participants in the outdoor [...]

A 2020 Holiday Message, From Us to You!

By |2021-02-24T16:01:04+00:00December 23rd, 2020|

Our 2020 Holiday Message; from the Liquid Spark team, to you! Happy Holidays from the Liquid Spark team! What a year... We have much to be grateful for, including the resilience of the adventure tourism industry and the overwhelming new number of people worldwide who discovered nature's "social distance" and reconnected with healthy, active, [...]

How to Win Search with Effective PPC Campaigns – Part 3

By |2021-04-11T19:41:58+00:00November 13th, 2020|

How to Win Search with Effective PPC Campaigns – Part 3 Ad Extensions, Landing Pages, Bidding Strategies, Budget Setting, Auction Insights Part 3 in our PPC (Pay-per-Click) series - How to Win Search with Effective Campaigns - dives deep into how to extend the reach and impact of your ad with the versatile ad [...]

How to Win Search with Effective PPC Campaigns – Part 2

By |2021-04-11T19:51:31+00:00November 6th, 2020|

How to Win Search with Effective PPC Campaigns – Part 2 Keywords, Match Types, Quality Score, Search Ad Types Search engine marketing with paid ad campaigns (also called PPC ads for Pay-per-Click advertising) is the fastest way to the top of search results in Google. At the time of writing this article, Google is [...]

#BlackLivesMatter #DiversityOutdoors – A Letter from Liquid Spark

By |2020-06-16T01:18:53+00:00June 12th, 2020|

A Letter from Liquid Spark's Founder It is the time of reckoning, at a soul level, for us all. I strongly believe that my business can and should be an instrument of change, to support my sisters and brothers of color.  My white lens, by definition, has an incomplete understanding of the racism [...]

8 Tips for Effective Brand Messaging During COVID-19

By |2020-04-21T15:20:54+00:00March 27th, 2020|

Fast Moving, Constant Change, Uncertainty We wish this was describing a first descent river trip in a canyon no-one has ever seen before - but it's today's "current normal" description of both life and running a tourism-based company, thanks to COVID-19. Messaging and marketing efforts have to recognize this new reality and pivot immediately.  [...]

Adventure Companies Tips for Cancellations & Refunds During COVID-19

By |2020-04-10T21:09:08+00:00March 20th, 2020|

Smart Cancellation Policies: Support Today & Protect Tomorrow Here are some tips for adventure companies on how to re-think, refine and communicate about your adventure company’s cancellation policies in the context of this unprecedented coronavirus pandemic that is disrupting us all on two fronts: 1) Human health - with varying levels of risk from [...]

Supporting Your Customers, Staff and Business Through Coronavirus 2020

By |2020-04-10T21:09:36+00:00March 14th, 2020|

2020 - Optimism, Disruption, Resilience 2020 started out a year of huge optimism and big goals for many of us in the adventure industry. We were ready and pumped to serve up amazing adventures across the US and abroad to our customers of all ages. Fast forward only weeks later to March, and the [...]

Finding Success with Advanced Facebook Marketing for Adventure Brands

By |2020-10-05T19:42:44+00:00November 7th, 2018|

Is Your Facebook Marketing Delivering the Goods? Are you creating ads, throwing budget at them and hoping to sell out that trip that launches in 3 weeks?  Are you targeting the right prospects on Facebook? Do you know how to find them, build audience lists and retarget them? We can help you!  We [...]

What’s in a Name? Evolution! WillowWorks becomes Liquid Spark

By |2018-09-11T21:44:42+00:00January 13th, 2014|

WillowWorks has evolved into Liquid Spark, a media & marketing agency focused on the adventure & outdoor industries and sustainability.  Different form – expanded powers. Our Liquid Spark mission statement: To create practical marketing that inspires adventure, action, and stewardship of people, place, and planet. Just like my sons’ favorite Pokemon characters evolve from [...]

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