For many travel business owners dipping their toes in PPC, this paid ad effort can feel like throwing ideas at a wall and hoping something will yield results. All while watching Google max out your budget every month. Sometimes, you gain that gold-standard “first position” ranking, getting your brand above all [...]
You might know why someone should visit your town, but does the world? If not, you have a unique opportunity to put your destination on the map (metaphorically) and showcase it to people looking for a change of scenery. Getting your destination on the map is easier said than done. Selling [...]
Did you know that each year, about 83% of all organizations experience a phishing attack? If you or an employee of yours has fallen victim to this type of digital scam, you are not alone. A few years ago, scams were largely these flashy, gaudy pop-ups that shout, “You won a [...]
The 1st anniversary of Chat GPT just happened on November 30 - and the way AI has grown over the last 365 days since the emergence of Chat GPT continues to boggle our minds. Hundreds of additional AI tools popped up this past year, and while some are… clunky, others have [...]
“In today's increasingly digital business landscape, tourism businesses are discovering the transformative power of Artificial Intelligence (AI) to enhance their operations and competitiveness. From automating routine tasks to gaining valuable insights from data analytics, leveraging AI can be a game-changer for tourism businesses looking to scale and thrive in a rapidly [...]
Google Analytics is Changing to GA4 from Universal Analytics Let's take a deeper look at GA4 - Google's newest analytics platform. This post answers the questions: What is GA4? Why do we care? When will GA4 be the only analytics platform? When will Universal Analytics stop collecting website traffic data? Google [...]
How Influencers Help Your Adventure Brand As social media became an integral part of consumers’ worlds, so did influencers. In every corner of the internet, creators have grown followings who listen and trust their recommendations. The outdoor adventure niche is no exception! Prominent public-facing individuals, like influencers, can be an extremely [...]
Diversity Resources in the Outdoor Industry Explore Organizations Supporting and Facilitating Diversity Outdoors *Note: This blog is continuously updated to promote diverse resources in the outdoors. The original post was created on June 12, 2020 and has been updated on February 24, 2021, and most recently, February 24, 2022. At Liquid Spark, we realize [...]
Goodbye 2021 and welcome 2022! Reflecting on 2021, it was a year of exceptional domestic USA outdoor adventures, record-breaking seasons for many of our USA-based clients, extended resilience, continued hope, growth of inclusivity in the outdoors, and successful firsts for Liquid Spark. All this in the midst of full on pandemic year #2 and [...]
Everything You Need to Know About Instagram Reels Are you leveraging Instagram's new Reels functionality? This post dives into everything you need to know about Instagram Reels to be able to effectively use this element of the Instagram social media powerhouse channel. Wondering how Instagram Reels compares to TikTok? Check out our earlier post [...]
