User-Generated Content (UGC): What It Is and How to Leverage It

By |2024-05-22T18:15:06+00:00May 20th, 2024|

Demystifying User-Generated Content (UGC): What It Is and How to Leverage It to Uplevel Your Social Presence Many companies in the tourism industry have very similar questions: How do we optimize reservations on weekdays? How do we boost trip reviews? How can we reach a younger audience? And one of the most common [...]

PPC Marketing in the Travel Industry: It’s Not Luck, It’s Strategy

By |2024-05-17T15:30:12+00:00March 12th, 2024|

For many travel business owners dipping their toes in PPC, this paid ad effort can feel like throwing ideas at a wall and hoping something will yield results. All while watching Google max out your budget every month.  Sometimes, you gain that gold-standard “first position” ranking, getting your brand above all [...]

Your Guide to Destination Tourism Marketing

By |2024-02-12T22:31:37+00:00February 12th, 2024|

You might know why someone should visit your town, but does the world? If not, you have a unique opportunity to put your destination on the map (metaphorically) and showcase it to people looking for a change of scenery.  Getting your destination on the map is easier said than done. Selling [...]

10 Actionable Ways Tour Operators Can Leverage AI

By |2023-12-14T16:06:20+00:00December 12th, 2023|

The 1st anniversary of Chat GPT just happened on November 30 - and the way AI has grown over the last 365 days since the emergence of Chat GPT continues to boggle  our minds.  Hundreds of additional AI tools popped up this past year, and while some are… clunky, others have [...]

Leveraging AI to Boost Destination Marketing

By |2023-10-31T16:03:01+00:00October 24th, 2023|

“In today's increasingly digital business landscape, tourism businesses are discovering the transformative power of Artificial Intelligence (AI) to enhance their operations and competitiveness. From automating routine tasks to gaining valuable insights from data analytics, leveraging AI can be a game-changer for tourism businesses looking to scale and thrive in a rapidly [...]

Google Analytics GA4 – What You Need to Know

By |2022-07-08T15:29:17+00:00July 8th, 2022|

Google Analytics is Changing to GA4 from Universal Analytics Let's take a deeper look at GA4 - Google's newest analytics platform. This post answers the questions: What is GA4? Why do we care? When will GA4 be the only analytics platform? When will Universal Analytics stop collecting website traffic data?  Google [...]

Influencer Marketing for Your Adventure Brand

By |2022-03-25T14:53:46+00:00March 23rd, 2022|

How Influencers Help Your Adventure Brand As social media became an integral part of consumers’ worlds, so did influencers. In every corner of the internet, creators have grown followings who listen and trust their recommendations. The outdoor adventure niche is no exception! Prominent public-facing individuals, like influencers, can be an extremely [...]

Diversity Leadership Resources in the Outdoor Industry

By |2022-02-24T21:06:55+00:00February 24th, 2022|

Diversity Resources in the Outdoor Industry Explore Organizations Supporting and Facilitating Diversity Outdoors *Note: This blog is continuously updated to promote diverse resources in the outdoors. The original post was created on June 12, 2020 and has been updated on February 24, 2021, and most recently, February 24, 2022. At Liquid Spark, we realize [...]

2021 Year in Review and Early 2022 Marketing Trends

By |2022-04-01T13:42:40+00:00January 14th, 2022|

Goodbye 2021 and welcome 2022! Reflecting on 2021, it was a year of exceptional domestic USA outdoor adventures, record-breaking seasons for many of our USA-based clients, extended resilience, continued hope, growth of inclusivity in the outdoors, and successful firsts for Liquid Spark.  All this in the midst of full on pandemic year #2 and [...]

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