Finding Success with Advanced Facebook Marketing for Adventure Brands

By |2018-11-08T19:39:02+00:00November 7th, 2018|

Is Your Facebook Marketing Delivering the Goods? Are you creating ads, throwing budget at them and hoping to sell out that trip that launches in 3 weeks?  Are you targeting the right prospects on Facebook? Do you know how to find them, build audience lists and retarget them? We can help you!  We [...]

You’re Missing the Boat with Facebook Video

By |2018-09-11T21:44:42+00:00March 3rd, 2017|

In this week's Facebook Friday post we're going to go over video marketing and why many, if not most outdoor and adventure travel brands are missing the boat with video on Facebook! First: Global Metrics Mean Nothing to You! As a technology professional and educator, it's really easy for me to start this article [...]

The Dichotomy; Understanding Paid vs. Organic Content

By |2018-09-11T21:44:42+00:00February 17th, 2017|

Facebook is a dichotomy. Over the past two years, they have mostly closed the door on a brand’s ability to organically reach their audiences in any real meaningful way. There is no real hack, workaround or trick you can play on them to regain the organic traffic you may have received by organically nurturing [...]

What’s in a Name? Evolution! WillowWorks becomes Liquid Spark

By |2018-09-11T21:44:42+00:00January 13th, 2014|

WillowWorks has evolved into Liquid Spark, a media & marketing agency focused on the adventure & outdoor industries and sustainability.  Different form – expanded powers. Our Liquid Spark mission statement: To create practical marketing that inspires adventure, action, and stewardship of people, place, and planet. Just like my sons’ favorite Pokemon characters evolve from [...]