3 Key Approaches to Personalized Email Marketing (And How It Supports the Customer Journey)

By |2019-08-28T13:04:47+00:00March 21st, 2019|

Once upon a time, email was one-size-fits-all. You had your adventure brand's email list, and you emailed them... a "cast and blast" kind of situation. No matter where they were in their customer journey with you, they got the same message. But these days, we have technology on our side and the ability [...]

5 Ways Automated Follow-Ups Help Your Adventure Biz Growth

By |2019-03-21T18:01:14+00:00February 15th, 2019|

With the online world being as hyper-responsive as it is, travelers have a certain level of expectation when it comes to the overall ease of booking their lodging and activities. A few clicks and boom—they're ready to go! As an adventure brand, you've most likely taken this to heart with creating an easy [...]

First Ever Tibetan Buddhist Pilgrimage Tour for Women

By |2018-09-11T21:44:42+00:00April 6th, 2016|

Last November of 2015 I got a chance to travel to Tibet to help with Tibetan responsible tourism entrepreneurs with their marketing challenges. The trip was part of a very cool, practical grassroots project that directly teaches Tibetans how to run successful tourism companies.  At the end of a two week trip that went from Chengdu [...]