How to Win Search with Effective PPC Campaigns – Part 3

By |2021-04-11T19:41:58+00:00November 13th, 2020|

How to Win Search with Effective PPC Campaigns – Part 3 Ad Extensions, Landing Pages, Bidding Strategies, Budget Setting, Auction Insights Part 3 in our PPC (Pay-per-Click) series - How to Win Search with Effective Campaigns - dives deep into how to extend the reach and impact of your ad with the versatile ad [...]

How to Win Search with Effective PPC Campaigns – Part 2

By |2021-04-11T19:51:31+00:00November 6th, 2020|

How to Win Search with Effective PPC Campaigns – Part 2 Keywords, Match Types, Quality Score, Search Ad Types Search engine marketing with paid ad campaigns (also called PPC ads for Pay-per-Click advertising) is the fastest way to the top of search results in Google. At the time of writing this article, Google is [...]

River & Trail Outfitters – PPC Wins

By |2021-05-21T17:13:51+00:00October 26th, 2020|

River & Trail Outfitters Success Story PPC Overhaul to Drive Ecommerce Sales Client Problem River & Trail Outfitters is a premier adventure company operating rafting, tubing and specialty day tours for the Washington/Baltimore metro area. River & Trail operates in a highly competitive market. They wanted to grow [...]

How to Win Search with Effective PPC Campaigns – Part 1

By |2021-01-15T18:24:39+00:00October 23rd, 2020|

How to Win Search with Effective PPC Campaigns - Part 1 PPC (Pay Per Click) marketing, also known as search engine marketing (SEM), is an especially important tool in the toolbox of every marketer. SEM uses PPC ads, such as Google Ads (formerly called AdWords) or Bing ads to achieve paid top of page [...]

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