How Does Instagram’s Reels Algorithm Work?
Knowing how to hack the Instagram Reels algorithm can be a huge advantage for anyone looking to grow on Instagram. According to Instagram, brands and creators should create Reels that are fun for the viewer, will inspire the viewer, and use creative features such as filters, voiceovers, or stickers. If your Instagram is not following these guidelines, these types of Reels will be de-prioritized — meaning they’ll be less likely to appear on the Explore Page and Instagram Reels tab, thus your adventure brand could miss the mark.
Similar to TikTok algorithms, discussed in our How To Use TikTok For Adventure Brands, Instagram has its own way too.
According to Instagram, there are four key factors that influence the algorithm within your Feed:
- Information about the Post – When was this post posted? How many people have liked this post? If this post is a video, how long is the video? Are there locations attached to the post?
- Information about who posted the Post – Instagram likes to tailor posts for your liking, meaning interactions with a specific person may bring you more of the same content from other accounts.
- Your Activity – How many posts you have liked, your adventure brand general activity on Instagram; likes, comments, shares, etc.
- History of Interactions – Have you commented on each other’s posts? Do you like the poster’s post? How often do you comment or like those accounts’ posts?
With Reels, similar to the Explore algorithm, Instagram will serve up Reels that they think will entertain your adventure brand. The algorithm is created by surveying people to see if they find a particular Reel entertaining, keeping small creators in mind so you aren’t left in the dark, even if you don’t have a huge following. Specifically, the Reels algorithm makes predictions: did viewers watch the entire Reel through, did viewers like or comment on the Reel, and did viewers visit the audio page used with that specific Reel? These components will generate other Reels that Instagram feels users will like to see in the future. So, it’s important to create engaging Reels that keep the viewer’s attention.
Once Instagram tallies this information, they start making their own predictions. These are “educated guesses at how likely you are to interact with a post in different ways.”