Google Analytics is Changing to GA4 from Universal Analytics Let's take a deeper look at GA4 - Google's newest analytics platform. This post answers the questions: What is GA4? Why do we care? When will GA4 be the only analytics platform? When will Universal Analytics stop collecting website traffic data? Google [...]
Diversity Resources in the Outdoor Industry Explore Organizations Supporting and Facilitating Diversity Outdoors *Note: This blog is continuously updated to promote diverse resources in the outdoors. The original post was created on June 12, 2020 and has been updated on February 24, 2021, and most recently, February 24, 2022. At Liquid Spark, we realize [...]
Sustainability Insights Your Adventure Business Needs In late October of 2021, I had the opportunity to give a presentation to a group of the top adventure outfitters in the USA, on any topic I wanted to talk about. I chose sustainability in business practices because it is both an urgent need, and not nearly [...]
The Tibetan Language Institute Sparks BIG Inspiration! In Episode 2 of the Adventure Spark Chats, we join Tibetan Language Institute co-founders Lama David Curtis and Deanna Curtis. They share about their experience running a unique Tibetan language training institute that combines classical literary Tibetan with profound Buddhism Dharma study. We did a total [...]
Turn Dead Links and Expired Offers into Profits What happens to retired campaign offers? That's the question we are going to answer today and by the end of this article you'll be turning your out of date campaign offers into newfound profits. While this post was written right after the crush of the 2019 [...]
Meet Courtney Simone, founder of Adventure in Black! She joined Julie Thorner for a wonderful conversation about her startup business that she launched in late 2019, right before covid hit. Topics covered include tourism marketing to people of color, building a community as a startup adventure company, what we think is to come [...]
Embracing Sustainable Tourism: An Obvious Foundation for Adventure Brands Global Sustainable Tourism - it’s so much more than a nice catch phrase. What we do now in operating our adventure companies, educating our customers, collaborating with our vendors, supporting our communities, and empowering and diversifying our staff will indeed contribute to making a positive [...]
Our 2020 Holiday Message; from the Liquid Spark team, to you! Happy Holidays from the Liquid Spark team! What a year... We have much to be grateful for, including the resilience of the adventure tourism industry and the overwhelming new number of people worldwide who discovered nature's "social distance" and reconnected with healthy, active, [...]
How to Create a Marketing Roadmap for 2022 Business Success A marketing roadmap can be a very useful tool in your annual planning process. Done right, it becomes your treasure map to identifying the best marketing initiatives to meet your business goals. Your roadmap will lay out your marketing initiatives by quarter, and help [...]
How to Win Search with Effective PPC Campaigns – Part 3 Ad Extensions, Landing Pages, Bidding Strategies, Budget Setting, Auction Insights Part 3 in our PPC (Pay-per-Click) series - How to Win Search with Effective Campaigns - dives deep into how to extend the reach and impact of your ad with the versatile ad [...]
