About Julie Thorner

Julie is the founder and president of Liquid Spark. She is a digital adventure parent nomad, strategic marketer, and geo-tourism advocate. Julie looks at the total business ecosystem with any marketing/business opportunity - with a focus on sustainability impacts and reciprocal benefit for people, place, and planet. She believes experiences in the outdoors are profoundly important and healthy for all people to enjoy - and they create opportunities for awareness and engagement to be part of solutions for our blue planet.

7 Components for Building A Successful New Website

By |2020-09-11T22:40:28+00:00September 11th, 2020|

7 Components for Building A Successful New Website When you begin to consider a new website, do you begin to imagine something visually stunning that injects new life into your brand? Do you picture your competitors seeing this new website and doubting their ability to stay in this race with you? Typically, the biggest [...]

Tips for Evaluating Website Development Partners

By |2020-09-11T22:50:50+00:00September 11th, 2020|

Tips for Evaluating Website Development Partners You have identified that you need a new website or a comprehensive redesign and you have a good understanding of what your business goals are with a new site. Now you are ready to find the right partner to bring your new website vision to life. You can [...]

How to Leverage Customer Reviews to Win More Business

By |2020-08-10T12:09:40+00:00August 7th, 2020|

How to Leverage Customer Reviews to Win More Business How is your brand doing with customer reviews? Are you getting reviews from the majority of your customers, or only from the person who makes the reservation? If the latter situation applies to your biz, you could be missing 50% to 75% of your review [...]

#BlackLivesMatter #DiversityOutdoors – A Letter from Liquid Spark

By |2020-06-16T01:18:53+00:00June 12th, 2020|

A Letter from Liquid Spark's Founder It is the time of reckoning, at a soul level, for us all. I strongly believe that my business can and should be an instrument of change, to support my sisters and brothers of color.  My white lens, by definition, has an incomplete understanding of the racism [...]

Diversity Leadership Resources in the Outdoor Industry

By |2020-06-18T13:52:38+00:00June 12th, 2020|

Diversity Resources in the Outdoors Sharing Several Groups That Lead the Way At Liquid Spark, we realize that the ethnic diversity of participants in the outdoor adventure industry is not accurately reflected through national and regional marketing efforts. We see it everyday, in our corner of this industry. We commit to listening to—and amplifying—black [...]

How to Do Basic Search Engine Optimization (SEO) for Your Brand

By |2020-04-17T18:23:46+00:00April 10th, 2020|

Basic Search Engine Optimization - Get the Fundamentals Right How to Improve Your Organic Rankings for Keywords, Images, Videos and Featured Position 0 Snippets Search Engine Optimization (SEO) is a dance of art and science. The science is paying attention to what Google’s AI (artificial intelligence) algorithm values. The art is paying attention to [...]

Adventure Companies Tips for Cancellations & Refunds During COVID-19

By |2020-04-10T21:09:08+00:00March 20th, 2020|

Smart Cancellation Policies: Support Today & Protect Tomorrow Here are some tips for adventure companies on how to re-think, refine and communicate about your adventure company’s cancellation policies in the context of this unprecedented coronavirus pandemic that is disrupting us all on two fronts: 1) Human health - with varying levels of risk from [...]

Supporting Your Customers, Staff and Business Through Coronavirus 2020

By |2020-04-10T21:09:36+00:00March 14th, 2020|

2020 - Optimism, Disruption, Resilience 2020 started out a year of huge optimism and big goals for many of us in the adventure industry. We were ready and pumped to serve up amazing adventures across the US and abroad to our customers of all ages. Fast forward only weeks later to March, and the [...]

A Guide to Selling on Facebook for Adventure Brands

By |2020-03-14T21:33:46+00:00August 29th, 2019|

Turn Facebook into an Ecommerce Channel for your Adventure Brand How are you using Facebook to grow your business? Hopefully, you have a dedicated brand page and are actively attracting followers, driving traffic to your website, and leveraging the incredibly powerful advertising capabilities of the largest social network. All of these are important, of [...]

Turn Dead Links and Expired Offers into Profits

By |2020-03-14T21:32:47+00:00January 8th, 2019|

Turn Dead Links and Expired Offers into Profits What happens to retired campaign offers? That's the question we are going to answer today and by the end of this article you'll be turning your out of date campaign offers into newfound profits. So, during this holiday season, many outdoor adventure companies have made one-time [...]

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