About Julie Thorner

Julie is the founder and president of Liquid Spark. She is a digital adventure parent nomad, strategic marketer, and geo-tourism advocate. Julie looks at the total business ecosystem with any marketing/business opportunity - with a focus on sustainability impacts and reciprocal benefit for people, place, and planet. She believes experiences in the outdoors are profoundly important and healthy for all people to enjoy - and they create opportunities for awareness and engagement to be part of solutions for our blue planet.

Google Analytics GA4 – What You Need to Know

By |2022-07-08T15:29:17+00:00July 8th, 2022|

Google Analytics is Changing to GA4 from Universal Analytics Let's take a deeper look at GA4 - Google's newest analytics platform. This post answers the questions: What is GA4? Why do we care? When will GA4 be the only analytics platform? When will Universal Analytics stop collecting website traffic data?  Google [...]

Diversity Leadership Resources in the Outdoor Industry

By |2022-02-24T21:06:55+00:00February 24th, 2022|

Diversity Resources in the Outdoor Industry Explore Organizations Supporting and Facilitating Diversity Outdoors *Note: This blog is continuously updated to promote diverse resources in the outdoors. The original post was created on June 12, 2020 and has been updated on February 24, 2021, and most recently, February 24, 2022. At Liquid Spark, we realize [...]

Sustainability Trends in Business and Tourism

By |2022-01-26T19:05:34+00:00January 26th, 2022|

Sustainability Insights Your Adventure Business Needs In late October of 2021, I had the opportunity to give a presentation to a group of the top adventure outfitters in the USA, on any topic I wanted to talk about. I chose sustainability in business practices because it is both an urgent need, and not nearly [...]

The Tibetan Language Institute – Inspired Digital Makeover

By |2021-12-05T20:58:14+00:00November 29th, 2021|

The Tibetan Language Institute Sparks BIG Inspiration! In Episode 2 of the Adventure Spark Chats, we join Tibetan Language Institute co-founders Lama David Curtis and Deanna Curtis. They share about their experience running a unique Tibetan language training institute that combines classical literary Tibetan with profound Buddhism Dharma study.  We did a total [...]

Turn Dead Links and Expired Offers into Profits – Updated

By |2021-11-10T16:45:55+00:00November 10th, 2021|

Turn Dead Links and Expired Offers into Profits What happens to retired campaign offers? That's the question we are going to answer today and by the end of this article you'll be turning your out of date campaign offers into newfound profits. While this post was written right after the crush of the 2019 [...]

Adventure in Black with Courtney Simone

By |2021-11-28T15:35:34+00:00April 12th, 2021|

Meet Courtney Simone, founder of Adventure in Black! She joined Julie Thorner for a wonderful conversation about her startup business that she launched in late 2019, right before covid hit.  Topics covered include tourism marketing to people of color, building a community as a startup adventure company, what we think is to come [...]

The 4 Pillars of Sustainable Tourism

By |2021-11-22T13:51:31+00:00January 20th, 2021|

Embracing Sustainable Tourism: An Obvious Foundation for Adventure Brands Global Sustainable Tourism - it’s so much more than a nice catch phrase. What we do now in operating our adventure companies, educating our customers, collaborating with our vendors, supporting our communities, and empowering and diversifying our staff will indeed contribute to making a positive [...]

A 2020 Holiday Message, From Us to You!

By |2021-02-24T16:01:04+00:00December 23rd, 2020|

Our 2020 Holiday Message; from the Liquid Spark team, to you! Happy Holidays from the Liquid Spark team! What a year... We have much to be grateful for, including the resilience of the adventure tourism industry and the overwhelming new number of people worldwide who discovered nature's "social distance" and reconnected with healthy, active, [...]

How to Create a Marketing Roadmap for Business Success

By |2022-12-23T11:34:55+00:00December 11th, 2020|

How to Create a Marketing Roadmap for Business SuccessA marketing roadmap can be useful in your annual planning process. Done right, it becomes your treasure map to identify the best marketing initiatives to meet your business goals. Your roadmap will lay out your marketing initiatives by quarter, and help you understand what to do, the [...]

How to Win Search with Effective PPC Campaigns – Part 3

By |2021-04-11T19:41:58+00:00November 13th, 2020|

How to Win Search with Effective PPC Campaigns – Part 3 Ad Extensions, Landing Pages, Bidding Strategies, Budget Setting, Auction Insights Part 3 in our PPC (Pay-per-Click) series - How to Win Search with Effective Campaigns - dives deep into how to extend the reach and impact of your ad with the versatile ad [...]

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