Is Your Facebook Marketing Delivering the Goods? Are you creating ads, throwing budget at them and hoping to sell out that trip that launches in 3 weeks? Are you targeting the right prospects on Facebook? Do you know how to find them, build audience lists and retarget them? We can help you! We [...]
Traveling Halfway Around the World to Spark My Why Every September since 2016, I have had the good fortune and great team support to leave my adventure marketing agency behind for 3 weeks to co-lead a Women's Buddhist Pilgrimage Tour to Eastern Tibet with my Tibetan sister guide. The tour is a unique adventure spirit journey, [...]
Last week I had the pleasure of doing an interview with Marilyn Ball on her Speaking of Travel WWNC Iheart radio show and podcast. Not only was it a lot of fun to talk with Marilyn about my travel adventures, that include China to Tibet, but it was surprisingly rewarding to reflect with her on all of the [...]
Last November of 2015 I got a chance to travel to Tibet to help with Tibetan responsible tourism entrepreneurs with their marketing challenges. The trip was part of a very cool, practical grassroots project that directly teaches Tibetans how to run successful tourism companies. At the end of a two week trip that went from Chengdu [...]
We're in the calm after the Google virtual storm. How did your site do? Here's what we all got worked up about last month: Google demands mobile-friendly websites for mobile search - does your site pass? Google announced its mobile search algorithm would change to prioritize mobile-friendly sites over non-mobile friendly sites, effective April [...]
Rios Tropicales Wins Skal 2014 Sustainable Tourism Award with El Tigre Project & more Our beloved client Rios Tropicales is once again getting recognized for its innovative and exceptional approach to tourism. Skål International awarded Rios Tropicales its 2014 Sustainable Tourism Award in the category of Tour Operators. President and Cofounder Rafael Gallo was in Mexico City [...]
Liquid Spark, Inc. and the Amphibian Survival Alliance (ASA) have teamed up under 1% for the Planet to increase frontline support for amphibians and their habitats worldwide. The driving force behind ASA’s newest partnership with 1% for the Planet business member Liquid Spark is the connection between amphibian conservation and watershed and water resource [...]
WillowWorks has evolved into Liquid Spark, a media & marketing agency focused on the adventure & outdoor industries and sustainability. Different form – expanded powers. Our Liquid Spark mission statement: To create practical marketing that inspires adventure, action, and stewardship of people, place, and planet. Just like my sons’ favorite Pokemon characters evolve from [...]
