About Julie Thorner

Julie is the founder and president of Liquid Spark. She is a digital adventure parent nomad, strategic marketer, and geo-tourism advocate. Julie looks at the total business ecosystem with any marketing/business opportunity - with a focus on sustainability impacts and reciprocal benefit for people, place, and planet. She believes experiences in the outdoors are profoundly important and healthy for all people to enjoy - and they create opportunities for awareness and engagement to be part of solutions for our blue planet.

#BlackLivesMatter #DiversityOutdoors – A Letter from Liquid Spark

By |2020-06-16T01:18:53+00:00June 12th, 2020|

A Letter from Liquid Spark's Founder It is the time of reckoning, at a soul level, for us all. I strongly believe that my business can and should be an instrument of change, to support my sisters and brothers of color.  My white lens, by definition, has an incomplete understanding of the racism [...]

Diversity Leadership Resources in the Outdoor Industry

By |2020-06-18T13:52:38+00:00June 12th, 2020|

Diversity Resources in the Outdoors Sharing Several Groups That Lead the Way At Liquid Spark, we realize that the ethnic diversity of participants in the outdoor adventure industry is not accurately reflected through national and regional marketing efforts. We see it everyday, in our corner of this industry. We commit to listening to—and amplifying—black [...]

How to Do Basic Search Engine Optimization (SEO) for Your Brand

By |2020-04-17T18:23:46+00:00April 10th, 2020|

Basic Search Engine Optimization - Get the Fundamentals Right How to Improve Your Organic Rankings for Keywords, Images, Videos and Featured Position 0 Snippets Search Engine Optimization (SEO) is a dance of art and science. The science is paying attention to what Google’s AI (artificial intelligence) algorithm values. The art is paying attention to [...]

Adventure Companies Tips for Cancellations & Refunds During COVID-19

By |2020-04-10T21:09:08+00:00March 20th, 2020|

Smart Cancellation Policies: Support Today & Protect Tomorrow Here are some tips for adventure companies on how to re-think, refine and communicate about your adventure company’s cancellation policies in the context of this unprecedented coronavirus pandemic that is disrupting us all on two fronts: 1) Human health - with varying levels of risk from [...]

Supporting Your Customers, Staff and Business Through Coronavirus 2020

By |2020-04-10T21:09:36+00:00March 14th, 2020|

2020 - Optimism, Disruption, Resilience 2020 started out a year of huge optimism and big goals for many of us in the adventure industry. We were ready and pumped to serve up amazing adventures across the US and abroad to our customers of all ages. Fast forward only weeks later to March, and the [...]

A Guide to Selling on Facebook for Adventure Brands

By |2020-03-14T21:33:46+00:00August 29th, 2019|

Turn Facebook into an Ecommerce Channel for your Adventure Brand How are you using Facebook to grow your business? Hopefully, you have a dedicated brand page and are actively attracting followers, driving traffic to your website, and leveraging the incredibly powerful advertising capabilities of the largest social network. All of these are important, of [...]

Turn Dead Links and Expired Offers into Profits

By |2020-03-14T21:32:47+00:00January 8th, 2019|

Turn Dead Links and Expired Offers into Profits What happens to retired campaign offers? That's the question we are going to answer today and by the end of this article you'll be turning your out of date campaign offers into newfound profits. So, during this holiday season, many outdoor adventure companies have made one-time [...]

Finding Success with Advanced Facebook Marketing for Adventure Brands

By |2020-03-14T21:37:59+00:00November 7th, 2018|

Is Your Facebook Marketing Delivering the Goods? Are you creating ads, throwing budget at them and hoping to sell out that trip that launches in 3 weeks?  Are you targeting the right prospects on Facebook? Do you know how to find them, build audience lists and retarget them? We can help you!  We [...]

Connecting Adventure, Spirit, and Sisters in Tibet

By |2020-03-14T21:37:53+00:00October 15th, 2018|

Traveling Halfway Around the World to Spark My Why  Every September since 2016, I have had the good fortune and great team support to leave my adventure marketing agency behind for 3 weeks to co-lead a Women's Buddhist Pilgrimage Tour to Eastern Tibet with my Tibetan sister guide. The tour is a unique adventure spirit journey, [...]

Five Key Steps to Successfully Identifying Your Adventure Prospects

By |2020-03-14T21:38:42+00:00October 12th, 2018|

You've heard the phrase, “We need results yesterday!”—maybe a boss uttered those words, or maybe you've said them yourself.  But you must have also heard that success is when preparation meets opportunity, right? It's a great saying and too often overlooked in the business world... I’m here to tell you that the latter, [...]