Ways Tourism Businesses Can Use AI
Research and Data Organization
From Google Analytics to spreadsheets to social insight platforms to booking systems and about a dozen other examples, there are a lot of numbers to look at to feel informed about the status of your business. Manually summarizing all of the info from these platforms can become a good chunk of your time.
With AI involved, it only takes a few minutes to scrape, combine and summarize several platforms’ information into an easily digestible report. Good AI can even offer helpful analyses of what the data means and what actions you should take.
Graphics and Visuals
AI isn’t just limited to words! You don’t need to be a designer to create simple, straightforward, branded graphics for campaigns, websites, social media, or print media. Not every example will be a winner, so a human designer is your best bet if you need something formal. Yet, AI can create compelling visuals for last-minute designs, complete simple Photoshop tasks, and improve on lackluster images.
Don’t get held up on an empty page any longer! From social post copy to product descriptions to blog posts to website copy and more, AI is a great tool. AI won’t produce a finished product, but you can bounce ideas back and forth to build a good foundation of information to work with.
Social Media Planning
AI is a great way for tourism businesses to create a comprehensive social media calendar without spending hours creating the format. Whether you want a document or grid calendar, AI will spit out something you can copy/paste and run with. From listing important holidays to showing an easy way to stay present on multiple platforms, it will take minutes to do hours (or even days) of work.
For example, you need to create a Black Friday or Small Business Saturday campaign. When should you start promoting? Where should you post? How many times do you need to call it out? What should you mention in posts? Should you offer a discount? These are the questions AI can take a first stab at, and you can decide if the answers make sense for your business.
Answering common customer questions is a classic time suck for tourism businesses. Instead of manually writing and answering each email, DM or text, leverage AI to respond quickly and easily. This can be done through a chatbot on the website to catch the most common questions. Thoughtfully created Chatbots can handle up to 80% of standard inquiries. You can also use AI to draft quick and accurate responses for anyone who still contacts your team.
Contact forms, DMs, emails, review platforms, and chatbots are a treasure trove of information. Manually going through each one is a next-to-impossible task. AI can be the muscle in completing this analysis and getting to the gems of actionable insights. From commonly missed company information to common complaints or identifying star team members who get the most positive feedback, this is a great way to discover granular or big-picture strengths and weaknesses.
Think of it as an entry-level writing and research assistant. You’ll let it take the first pass at things, but it will likely need to be reviewed for accuracy and quality.
If you have a mountain of small repetitive writing tasks like product descriptions, you can write the first iteration and give that and a list of products for AI to run with. You’ll need to make tweaks, but it will cut down immensely on projects that don’t require a heavy hand of creativity.