Did you know Women aged 25-34 represent 30.4% of Pinterest users? Adventure brands looking to extend their reach to Millennials and Generation Z, can be confident that Pinterest may have a good source of potential new audiences and customers.
Think visual! Pinterest is changing the way we shop, browse the internet, and find new brands. For an adventure brand looking for new demographics to cater to, Pinterest recognizes this change and wants to help brands see their potential on this widely-used platform.
“This year, managed advertisers will get an enhanced conversion analysis dashboard to dig deeper into downstream conversions and better account for Pinterest’s cross-channel impact.”
-Pinterest Business, 2021
Women are the main audience (60%) that interacts on Pinterest. Not surprising, right? Studies show that 80% of all travel decisions are made by women. Pinterest is where many of them are doing their initial research, getting ideas, dreaming, and planning. What is also important to know is that men are coming on strong to Pinterest since 2020. If your adventure brand wants to attract younger, affluent, and middle-income audiences for their trips and products, this is a great place to be. Focused content, the ability to link every single post (unlike in Instagram!), and no political ads. Talk about a win-win!
Source: The Global State of Digital 2021
“Pinterest gained more than 100 million monthly active users in 2020. That’s the biggest increase the platform has ever seen. The influx of Pinners led to a 37% rise in monthly active users between 2019 and 2020.”