Every brand is different. A good design communicates your brand clearly and favorably, while staying as simple as possible. Less is more, so your content can do the talking.
Great website designs convey instant brand recognition of your company. Strong design is an iterative process in the development phase, building and taking away all but the essential elements to convey your brand’s identity. Less is more, and each design element must have a purpose. Design happens through appropriate logo usage, website colors that build off of the same and complementary colors of your company, fonts that are both user-friendly and that resonate with the attitude of your brand, content layout, good use of space with room for the reader and eye to “breathe”, and design elements that add to understanding your brand.
This is where the “behind the curtain” magic happens… technical coding. There are two basic paths to choose from when building a new website or doing a redesign on a new website platform: custom development sites, and theme-based development sites.
A custom built website gives you a custom design that is totally unique to your company. The developer builds your back end website code specific to your exact design, thus enabling less code bloat, fewer plugins, and a faster site.
A theme-based website build takes a powerful, pre-built theme that typically includes a fantastic assortment of content elements, design ideas, features and functionality—and then pulls from that theme the elements and design features that addresses your website design, branding and functionality needs. Theme-built sites have the bulk of the coding already done, and customization to your brand and needs is where the developer spends her time. Both ways of building a new website deliver a strong performing website for your business. The tradeoffs for custom builds vs theme-based builds are:
- Site Speed
- Uniqueness of site design