Top 10 Global Sustainability Business Trends
It’s fascinating and inspiring to look at the top 10 global sustainability business trends from 2021. As tourism providers, how do these trends relate to your business, and your customers? Certainly natural assets (think rivers, trails, remote places, forests, etc.) are a key driver of your business. Think beyond your individual businesses – are there regenerative tourism community or regional partnerships that can be a win for all involved?
1. Ocean-based Sequestration Heats Up
Nature-based solutions to carbon sequestration including forest offsets, soil carbon, and now blue carbon. Players include Conservation International, Running Tide, Ocean-based Climate Solutions, Planetary Hydrogen, Shopify Funding.
2. The “S” in ESG Gains Currency
Impact on society/social responsibility as it relates to workforce, gender, diversity, community, geopolitical matters. Players include European Commission, EDGE Certified Foundation, UN, World Economic Forum.
3. Community Investments Pay Dividends
Companies have figured out that direct investments by businesses benefits operations and the communities in which they serve. Education, purchasing and sourcing strategies, non-profit partnerships. Players include 1% for the Planet, Sustainable Purchasing Leadership Council, Rainforest Alliance.
4. Aquaculture becomes a Net-Positive
Currently is 52% of global fish consumption, will be 60% by 2030. Fish, shellfish, and seaweed all being farmed. Players include Publix, Cargill, GreenWave.
5. Industrial Decarbonization Picks Up Steam
Industries are moving to carbon neutral operations; internal factories and external supply chains. Players include Apple, Mars Inc.)
6. Nature Takes Root on the Balance Sheet
World Economic Forum creates framework to understand, report on and translate nature-related risks into financial terms to help redirect the flows of finance towards nature-positive activities. Players include Puma, Business For Nature.
7. Sustainable Mobility Drives the Newest Perk
Big companies offer sustainable choices for commuting and transportation like car-pooling, EVs, EV chargers on campus electric buses, financial incentives for buying bikes, e-bikes…etc. Players include Clif Bar, Genentech, Ingka Group.
8. Aviation Plots a Sustainable Course
SAF – sustainable aviation fuel, carbon offsets, airplane electrification, Hydrogen technologies. Players include Rolls Royce, JetBlue, Shell Aviation.
9. The Circular Economy Shows its Human Side
Focus on both upstream (virgin materials supply chain) and downstream (recycling, repairing, refurbishing and redeploying materials). Players include HP Inc., Work.
10. Corporate Advocacy Gets Louder
Pro-climate policy changes won’t take hold without a bold push from companies. The business world is recognizing that the most powerful tool they have to combat climate change is their Political Influence. More companies are understanding that their interests are directly linked to a clean environment, healthy citizens, and a cohesive society. Players include VF Corp., The North Face, Timberland, Patagonia.