How to Unlock the Power of Instagram
When it comes to adventure brands, outdoor brands, and brands that rely on travel and tourism… what communicates the thrill of the experience better than stunning photos, immersive videos, and insightful content?
Luckily Instagram offers the perfect social media platform to support that kind of marketing effort.
By following Instagram best practices, you’ll unlock the incredible personalized power this social platform can tap into for a targeted and highly engaged audience. We’ve created an in-depth toolkit to walk you through how these best practices apply to your adventure brand… and we’re sure that if you were on the fence about how Instagram can support your triple bottom line, this will ignite your excitement and interest!
Before starting with Instagram for your adventure brand, start by identifying your purpose for the platform.
One thing we see often with potential clients who come to us for a social media audit is that they are using their Instagram account in the same way they use their Facebook account. While there is great benefit to linking these two accounts, it’s important to remember that the type of content they are uniquely optimized for is very different. For example, where Facebook is wonderful for sharing and linking to resources, Instagram doesn’t allow links in captions—and where Instagram relies on the use of hashtags for content to be found, Facebook doesn’t.
Before jumping into the toolkit, be sure to spend time reviewing these 30,000 ft view questions:
- What do your loyal customers like most about your adventure brand?
- Who is your adventure prospect?
- How are your competitors using Instagram? What do you like about what they’re doing? What do you not?
- If you’re already active on Instagram, what content performs well?
Once you’ve answered these questions, you should be ready to tackle these Instagram best practices.
What are the best practices adventure brands should be applying on Instagram?
Our newest toolkit offers a comprehensive look at Instagram as a supportive social media platform to your adventure brand marketing efforts. We cover the general anatomy of a post, stories, live videos, IGTVs, user-generated content, and a ton more!
To successfully employ Instagram marketing tactics, you need a well-designed strategy, creativity, and an audience who cares. This toolkit will help you understand how to design a great strategy and cultivate that audience.