AndAdventure is one of the leading sailing and adventure tour operators in Croatia. They provide an incredible bespoke experience to their clients, with a myriad of options to build the perfect trip—but they were running up against three serious roadblocks to success.
- Their former site was not structured with an intuitive, information rich customer journey in mind; trip information, company insider expertise, and premier product positioning was not fully communicated.
- The site was built on a proprietary system that had most content “locked down”, such that the in-house AndAdventure team couldn’t manage their own site to make ongoing edits.
- The site was not optimized for SEO at any level – on page, site structure, site design, or back end. AndAdventure’s visibility plummeted while competitors got stronger.