About Julie Thorner

Julie is the founder and president of Liquid Spark. She is a digital adventure parent nomad, strategic marketer, and geo-tourism advocate. Julie looks at the total business ecosystem with any marketing/business opportunity - with a focus on sustainability impacts and reciprocal benefit for people, place, and planet. She believes experiences in the outdoors are profoundly important and healthy for all people to enjoy - and they create opportunities for awareness and engagement to be part of solutions for our blue planet.

How to Use Pinterest for Adventure Brands

By |2021-06-11T16:53:42+00:00June 10th, 2021|

Use Pinterest to Expand the Reach of Your Adventure Brand When it comes to adventure brands, outdoor brands, and brands that rely on travel and tourism… what communicates the magic of the experience better than stunning photos, immersive videos, and insightful content? Luckily Pinterest offers the perfect social media platform to support that kind [...]

Adventure in Black with Courtney Simone

By |2021-11-28T15:35:34+00:00April 12th, 2021|

Meet Courtney Simone, founder of Adventure in Black! She joined Julie Thorner for a wonderful conversation about her startup business that she launched in late 2019, right before covid hit.  Topics covered include tourism marketing to people of color, building a community as a startup adventure company, what we think is to come [...]

Intro to Email Automation Toolkit for Adventure Brands

By |2021-03-25T02:03:09+00:00March 25th, 2021|

Have You Unlocked the Power of Email Automation for Your Adventure Brand? Efficiency is vital in business. When the need to scale comes around, deploying systems, processes, and workflows can shift the very essence of not only how we do business, but of how we serve our customers, too. So when we start looking [...]

The 4 Pillars of Sustainable Tourism

By |2021-11-22T13:51:31+00:00January 20th, 2021|

Embracing Sustainable Tourism: An Obvious Foundation for Adventure Brands Global Sustainable Tourism - it’s so much more than a nice catch phrase. What we do now in operating our adventure companies, educating our customers, collaborating with our vendors, supporting our communities, and empowering and diversifying our staff will indeed contribute to making a positive [...]

A 2020 Holiday Message, From Us to You!

By |2021-02-24T16:01:04+00:00December 23rd, 2020|

Our 2020 Holiday Message; from the Liquid Spark team, to you! Happy Holidays from the Liquid Spark team! What a year... We have much to be grateful for, including the resilience of the adventure tourism industry and the overwhelming new number of people worldwide who discovered nature's "social distance" and reconnected with healthy, active, [...]

How to Win Search with Effective PPC Campaigns – Part 3

By |2021-04-11T19:41:58+00:00November 13th, 2020|

How to Win Search with Effective PPC Campaigns – Part 3 Ad Extensions, Landing Pages, Bidding Strategies, Budget Setting, Auction Insights Part 3 in our PPC (Pay-per-Click) series - How to Win Search with Effective Campaigns - dives deep into how to extend the reach and impact of your ad with the versatile ad [...]

How to Win Search with Effective PPC Campaigns – Part 2

By |2021-04-11T19:51:31+00:00November 6th, 2020|

How to Win Search with Effective PPC Campaigns – Part 2 Keywords, Match Types, Quality Score, Search Ad Types Search engine marketing with paid ad campaigns (also called PPC ads for Pay-per-Click advertising) is the fastest way to the top of search results in Google. At the time of writing this article, Google is [...]

How to Win Search with Effective PPC Campaigns – Part 1

By |2021-01-15T18:24:39+00:00October 23rd, 2020|

How to Win Search with Effective PPC Campaigns - Part 1 PPC (Pay Per Click) marketing, also known as search engine marketing (SEM), is an especially important tool in the toolbox of every marketer. SEM uses PPC ads, such as Google Ads (formerly called AdWords) or Bing ads to achieve paid top of page [...]

7 Components for Building A Successful New Website

By |2021-01-15T18:26:03+00:00September 11th, 2020|

7 Components for Building A Successful New Website When you begin to consider a new website, do you begin to imagine something visually stunning that injects new life into your brand? Do you picture your competitors seeing this new website and doubting their ability to stay in this race with you? Typically, the biggest [...]

Tips for Evaluating Website Development Partners

By |2020-09-11T22:50:50+00:00September 11th, 2020|

Tips for Evaluating Website Development Partners You have identified that you need a new website or a comprehensive redesign and you have a good understanding of what your business goals are with a new site. Now you are ready to find the right partner to bring your new website vision to life. You can [...]

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