How to Win Search with Effective PPC Campaigns – Part 2 Keywords, Match Types, Quality Score, Search Ad Types Search engine marketing with paid ad campaigns (also called PPC ads for Pay-per-Click advertising) is the fastest way to the top of search results in Google. At the time of writing this article, Google is [...]
How to Win Search with Effective PPC Campaigns - Part 1 PPC (Pay Per Click) marketing, also known as search engine marketing (SEM), is an especially important tool in the toolbox of every marketer. SEM uses PPC ads, such as Google Ads (formerly called AdWords) or Bing ads to achieve paid top of page [...]
7 Components for Building A Successful New Website When you begin to consider a new website, do you begin to imagine something visually stunning that injects new life into your brand? Do you picture your competitors seeing this new website and doubting their ability to stay in this race with you? Typically, the biggest [...]
Tips for Evaluating Website Development Partners You have identified that you need a new website or a comprehensive redesign and you have a good understanding of what your business goals are with a new site. Now you are ready to find the right partner to bring your new website vision to life. You can [...]
How to Leverage Customer Reviews to Win More Business How is your brand doing with customer reviews? Are you getting reviews from the majority of your customers, or only from the person who makes the reservation? If the latter situation applies to your biz, you could be missing 50% to 75% of your review [...]
A Letter from Liquid Spark's Founder It is the time of reckoning, at a soul level, for us all. I strongly believe that my business can and should be an instrument of change, to support my sisters and brothers of color. My white lens, by definition, has an incomplete understanding of the racism [...]
Basic Search Engine Optimization - Get the Fundamentals Right How to Improve Your Organic Rankings for Keywords, Images, Videos and Featured Position 0 Snippets Search Engine Optimization (SEO) is a dance of art and science. The science is paying attention to what Google’s AI (artificial intelligence) algorithm values. The art is paying attention to [...]
Smart Cancellation Policies: Support Today & Protect Tomorrow Here are some tips for adventure companies on how to re-think, refine and communicate about your adventure company’s cancellation policies in the context of this unprecedented coronavirus pandemic that is disrupting us all on two fronts: 1) Human health - with varying levels of risk from [...]
2020 - Optimism, Disruption, Resilience 2020 started out a year of huge optimism and big goals for many of us in the adventure industry. We were ready and pumped to serve up amazing adventures across the US and abroad to our customers of all ages. Fast forward only weeks later to March, and the [...]
Turn Facebook into an Ecommerce Channel for your Adventure Brand How are you using Facebook to grow your business? Hopefully, you have a dedicated brand page and are actively attracting followers, driving traffic to your website, and leveraging the incredibly powerful advertising capabilities of the largest social network. All of these are important, of [...]
