Use Pinterest to Expand the Reach of Your Adventure Brand When it comes to adventure brands, outdoor brands, and brands that rely on travel and tourism… what communicates the magic of the experience better than stunning photos, immersive videos, and insightful content? Luckily Pinterest offers the perfect social media platform to support that kind [...]
Meet Courtney Simone, founder of Adventure in Black! She joined Julie Thorner for a wonderful conversation about her startup business that she launched in late 2019, right before covid hit. Topics covered include tourism marketing to people of color, building a community as a startup adventure company, what we think is to come [...]
Have You Unlocked the Power of Email Automation for Your Adventure Brand? Efficiency is vital in business. When the need to scale comes around, deploying systems, processes, and workflows can shift the very essence of not only how we do business, but of how we serve our customers, too. So when we start looking [...]
Embracing Sustainable Tourism: An Obvious Foundation for Adventure Brands Global Sustainable Tourism - it’s so much more than a nice catch phrase. What we do now in operating our adventure companies, educating our customers, collaborating with our vendors, supporting our communities, and empowering and diversifying our staff will indeed contribute to making a positive [...]
Our 2020 Holiday Message; from the Liquid Spark team, to you! Happy Holidays from the Liquid Spark team! What a year... We have much to be grateful for, including the resilience of the adventure tourism industry and the overwhelming new number of people worldwide who discovered nature's "social distance" and reconnected with healthy, active, [...]
How to Win Search with Effective PPC Campaigns – Part 3 Ad Extensions, Landing Pages, Bidding Strategies, Budget Setting, Auction Insights Part 3 in our PPC (Pay-per-Click) series - How to Win Search with Effective Campaigns - dives deep into how to extend the reach and impact of your ad with the versatile ad [...]
How to Win Search with Effective PPC Campaigns – Part 2 Keywords, Match Types, Quality Score, Search Ad Types Search engine marketing with paid ad campaigns (also called PPC ads for Pay-per-Click advertising) is the fastest way to the top of search results in Google. At the time of writing this article, Google is [...]
How to Win Search with Effective PPC Campaigns - Part 1 PPC (Pay Per Click) marketing, also known as search engine marketing (SEM), is an especially important tool in the toolbox of every marketer. SEM uses PPC ads, such as Google Ads (formerly called AdWords) or Bing ads to achieve paid top of page [...]
7 Components for Building A Successful New Website When you begin to consider a new website, do you begin to imagine something visually stunning that injects new life into your brand? Do you picture your competitors seeing this new website and doubting their ability to stay in this race with you? Typically, the biggest [...]
Tips for Evaluating Website Development Partners You have identified that you need a new website or a comprehensive redesign and you have a good understanding of what your business goals are with a new site. Now you are ready to find the right partner to bring your new website vision to life. You can [...]
