How to Create a Marketing Roadmap for Business Success Note: This blog was first written for 2021, using 2020 information. It's equally relevant for your 2024 marketing efforts and planning process. Dig in! A marketing roadmap can be useful in your annual planning process. Done right, it becomes your treasure map to identify the [...]
Make 2024 Your Year for Proactive Marketing Success 7 Strategies to Implement Now, to Support Your 2024 Marketing Efforts So you're successfully jumpstarting your 2024 marketing efforts now by leveraging the last couple of months of the new year—and you're wondering how you can continue to ride that momentum to make 2024 your most [...]
These 5 easy marketing wins will give your 2024 the jumpstart it deserves. And help you capitalize on what's left in 2023. With Q4 in full swing, it's time for tour operators, adventure brands, and destination management organizations alike to capitalize on the time left in this annual calendar. This post shares 5 strategic [...]
Google Analytics is Changing to GA4 from Universal Analytics Let's take a deeper look at GA4 - Google's newest analytics platform. This post answers the questions: What is GA4? Why do we care? When will GA4 be the only analytics platform? When will Universal Analytics stop collecting website traffic data? Google [...]
Diversity Resources in the Outdoor Industry Explore Organizations Supporting and Facilitating Diversity Outdoors *Note: This blog is continuously updated to promote diverse resources in the outdoors. The original post was created on June 12, 2020 and has been updated on February 24, 2021, and most recently, February 24, 2022. At Liquid Spark, we realize [...]
Sustainability Insights Your Adventure Business Needs In late October of 2021, I had the opportunity to give a presentation to a group of the top adventure outfitters in the USA, on any topic I wanted to talk about. I chose sustainability in business practices because it is both an urgent need, and not nearly [...]
The Tibetan Language Institute Sparks BIG Inspiration! In Episode 2 of the Adventure Spark Chats, we join Tibetan Language Institute co-founders Lama David Curtis and Deanna Curtis. They share about their experience running a unique Tibetan language training institute that combines classical literary Tibetan with profound Buddhism Dharma study. We did a total [...]
Everything You Need to Know About Instagram Reels Are you leveraging Instagram's new Reels functionality? This post dives into everything you need to know about Instagram Reels to be able to effectively use this element of the Instagram social media powerhouse channel. Wondering how Instagram Reels compares to TikTok? Check out our earlier post [...]
Looking for a fun holiday marketing idea you could try with your Adventure Brand to engage your customers and prospects? Have a look at how we did it, back in 2019 - featuring a mix of adventure brands and their sustainability efforts, and expert marketing tips from our Liquid Spark team in a unique [...]
Turn Dead Links and Expired Offers into Profits What happens to retired campaign offers? That's the question we are going to answer today and by the end of this article you'll be turning your out of date campaign offers into newfound profits. While this post was written right after the crush of the 2019 [...]
