How to Win Search with Effective PPC Campaigns – Part 2 Keywords, Match Types, Quality Score, Search Ad Types Search engine marketing with paid ad campaigns (also called PPC ads for Pay-per-Click advertising) is the fastest way to the top of search results in Google. At the time of writing this article, Google is [...]
How to Win Search with Effective PPC Campaigns - Part 1 PPC (Pay Per Click) marketing, also known as search engine marketing (SEM), is an especially important tool in the toolbox of every marketer. SEM uses PPC ads, such as Google Ads (formerly called AdWords) or Bing ads to achieve paid top of page [...]
Rancho Cacachilas Success Story Expanding Rancho Cacachilas to be a culinary experience. Client Problem Establishing the Ranch as a culinary destination, and not just an adventure sports haven, was a primary goal for the 2019-2020 season. The Ranch was gaining terrific notoriety in the mountain biking world, but [...]
Position Now for 2021 Pre-Bookings And Capitalize on Your Fall 2020 Local Season Adventure tourism brands that can operate domestically are seeing strong local bookings and some entirely new customer audiences. These brands are carefully navigating the stressful landscape of changing state protocols and limits on operational capacities. Meanwhile, many adventure tourism brands—especially those [...]
Benefits of Partnering with Non-Profit Organizations: Why It's Good for your Business Even though this 2020 season has been tremendously difficult in many respects, partnering with non-profit organizations can be a terrific opportunity to bring attention to positive and helpful actions taking place within your community—while also uplifting your staff and customers. Here are [...]
How to Pivot Your Adventure Brand's Messaging & Targeting to Local Tourism *This blog was created in the peak of the pandemic, but we still find this information relevant in 2021* Reopening: Geo-Targeting & First-Time Customers Americans are getting outdoors in greater numbers than ever before. Families that have hardly ventured out for outdoor recreation [...]
How to Unlock the Power of Instagram When it comes to adventure brands, outdoor brands, and brands that rely on travel and tourism... what communicates the thrill of the experience better than stunning photos, immersive videos, and insightful content? Luckily Instagram offers the perfect social media platform to support that kind of marketing effort. [...]
Celebrating Earth Day... Digitally! Today is the 50th Anniversary of the “Earth Day” Holiday. This year the theme is Earth Day Goes Digital. We are sharing some of our favorite Zoom™ backgrounds so that you can be in some of the most beautiful places on our planet from the comfort of your home. These [...]
Photo Courtesy of Alpaca Expeditions - Empowering Women Porters in Peru Inspiring Examples of #HACK Content in Action from the Outdoor Industry In our blog, 8 Tips For Effective Brand Messaging During Covid-19, we shared with you some principles for effective messaging during this time. The main takeaways are to stay visible, to [...]
Basic Search Engine Optimization - Get the Fundamentals Right How to Improve Your Organic Rankings for Keywords, Images, Videos and Featured Position 0 Snippets Search Engine Optimization (SEO) is a dance of art and science. The science is paying attention to what Google’s AI (artificial intelligence) algorithm values. The art is paying attention to [...]
