Adventure Biz Toolkits

Free resources to spark your adventure biz.

Crafting Ad Copy

It isn’t enough to throw words at someone, and hope that they stick. When writing your ad copy for a campaign, an email, or even a landing page—you want to craft something that will capture and engage the attention of your prospects. There is thought and technique that goes into a well-crafted marketing message, and the following overview and worksheet will help you identify these time and time again.

In this toolkit…

  • Crafting your “Why”

  • The Three “E”s in Ad Copy

  • Crafting Your Ad Worksheet

  • Printable Checklist

  • And more…

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