Email Marketing Best Practices
Unlike most other marketing venues, email marketing is permission-based and allows you to deliver your targeted message directly to inbox of a person who has an interest in the adventure you share—and has asked for information from you.
Your email marketing should be an ongoing conversation with your most engaged audience. Building an email list gives you the opportunity to create a positive value exchange with them; you deliver helpful or interesting content, and in turn, they give you their attention and ultimately become loyal customers of your adventure brand.
In this toolkit…
Annual Email Content Calendar Template
List Health & Reactivation Campaigns
Tactics for Email Design & Content
Tactics for List Management & Segmentation
Metrics, A/B Testing & Automation