Adventure Biz Toolkits

Free resources to spark your adventure biz.

Email Marketing Best Practices

Unlike most other marketing venues, email marketing is permission-based and allows you to deliver your targeted message directly to inbox of a person who has an interest in the adventure you share—and has asked for information from you.

Your email marketing should be an ongoing conversation with your most engaged audience. Building an email list gives you the opportunity to create a positive value exchange with them; you deliver helpful or interesting content, and in turn, they give you their attention and ultimately become loyal customers of your adventure brand.

In this toolkit…

Cover of Liquid Spark's Email Marketing toolkit, with dog sled on front
  • Goals Alignment

  • Annual Email Content Calendar Template

  • List Health & Reactivation Campaigns

  • Tactics for Email Design & Content

  • Tactics for List Management & Segmentation

  • Metrics, A/B Testing & Automation

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