YouTube Optimization Best Practices Optimizing your YouTube channel and videos is a reasonably straightforward process. Follow this step by step instruction list to drive more traffic to your channel, which in turn will drive more traffic to your website. Help your potential customers find your unique adventure content. First, let’s start with optimizing your [...]
How Strong is Your Brand's Customer Experience Journey? When planning any successful marketing effort, there are two key questions you need to start with: Who is your adventure prospect/customer? There are nearly an infinite variety of interests, demographics, and behaviors you can target through paid social media advertising like Facebook. Knowing who to [...]
Fast Moving, Constant Change, Uncertainty We wish this was describing a first descent river trip in a canyon no-one has ever seen before - but it's today's "current normal" description of both life and running a tourism-based company, thanks to COVID-19. Messaging and marketing efforts have to recognize this new reality and pivot immediately. [...]
Smart Cancellation Policies: Support Today & Protect Tomorrow Here are some tips for adventure companies on how to re-think, refine and communicate about your adventure company’s cancellation policies in the context of this unprecedented coronavirus pandemic that is disrupting us all on two fronts: 1) Human health - with varying levels of risk from [...]
2020 - Optimism, Disruption, Resilience 2020 started out a year of huge optimism and big goals for many of us in the adventure industry. We were ready and pumped to serve up amazing adventures across the US and abroad to our customers of all ages. Fast forward only weeks later to March, and the [...]
Turn Facebook into an Ecommerce Channel for your Adventure Brand How are you using Facebook to grow your business? Hopefully, you have a dedicated brand page and are actively attracting followers, driving traffic to your website, and leveraging the incredibly powerful advertising capabilities of the largest social network. All of these are important, of [...]
Once upon a time, email was one-size-fits-all. You had your adventure brand's email list, and you emailed them... a "cast and blast" kind of situation. No matter where they were in their customer journey with you, they got the same message. But these days, we have technology on our side and the ability [...]
With the online world being as hyper-responsive as it is, travelers have a certain level of expectation when it comes to the overall ease of booking their lodging and activities. A few clicks and boom—they're ready to go! As an adventure brand, you've most likely taken this to heart with creating an easy [...]
The Adventure Brand's Guide to User-Generated Content For Instagram In our previous post, The Adventure Brand's Guide to User-Generated Content For Facebook, we covered why user-generated content (UGC) is so strong. It not only saves time and money by leveraging the phenomenal media your customers have created, but it also helps share your [...]
The Adventure Brand's Guide to User-Generated Content on Facebook Are you overwhelmed by feeling like you are constantly seeking out content to post on social media for your adventure brand? A simple solution that saves time and money while authentically telling your brand story may have been right there in front of you all along: [...]
