Traveling Halfway Around the World to Spark My Why Every September since 2016, I have had the good fortune and great team support to leave my adventure marketing agency behind for 3 weeks to co-lead a Women's Buddhist Pilgrimage Tour to Eastern Tibet with my Tibetan sister guide. The tour is a unique adventure spirit journey, [...]
You've heard the phrase, “We need results yesterday!”—maybe a boss uttered those words, or maybe you've said them yourself. But you must have also heard that success is when preparation meets opportunity, right? It's a great saying and too often overlooked in the business world... I’m here to tell you that the latter, [...]
We believe in the idea that a website, an online presence, a business in the tourism industry is never “finished.” There is never a time when you can step away from your adventure brand, wipe your hands on your sides and say, “There. All done. I’ve found what works and now I can sit [...]
Ever hear the phrase that people eat with their eyes? It’s true. However, this is not just true with food—it’s true with almost any selection we make. From store shelves to products on the internet, to trips we take to far away places... visual presentation plays a huge role in whether prospects choose your offerings [...]
I think that most adventure brand owners have a deep well of respect for person, place, and planet. They are the three things we rely on for our livelihoods. It’s nearly impossible to run a business that is so rooted in these without wanting to give back in some capacity—and why shouldn’t we? We’re [...]
Those of us who run adventure brands...well, we got into this business because of our love for the adventure itself. There's a deep appreciation for the thrill, the fun, the way it challenges our mind and body. More than that, though, there are deeply rooted beliefs that truly keep us going when the going [...]
Count yourself lucky. As a "travel experience" maker, the owner of an outdoor adventure company, or the mind behind the products that enable people to enjoy their inner explorer more deeply... your marketing message is being handed to you on a silver platter. Now, you might that's nonsensical. Marketing is a complex beast made up [...]
Last week I had the pleasure of doing an interview with Marilyn Ball on her Speaking of Travel radio show and podcast. Not only was it a lot of fun to talk with Marilyn about my travel adventures, that include China to Tibet, but it was surprisingly rewarding to reflect with her on all of the zigs [...]
Last November of 2015 I got a chance to travel to Tibet to help with Tibetan responsible tourism entrepreneurs with their marketing challenges. The trip was part of a very cool, practical grassroots project that directly teaches Tibetans how to run successful tourism companies. At the end of a two week trip that went from Chengdu [...]
Today, I'm going to share a little-known secret to getting the related video selections removed from videos you upload to YouTube and then embed on your blog or website. In the adventure travel and tourism space (as well as many others), YouTube is a great tool to help demonstrate activities and share real, authentic experiences [...]
