A complete PPC overhaul and ongoing account management.
We did a comprehensive PPC audit on River & Trail’s existing Program. We uncovered several key areas to improve ad reach, budget efficiency, geographic targeting, and conversions. We overhauled their PPC program with a mix of search and display ads, focusing on conversion as our top goal.
- Keyword Analysis: LS mined and analyzed both organic and prior PPC query data to make sure the most important keywords were covered in our PPC ad targeting and landing pages. We went offline and visited River & Trail’s actual adventure center, too!
- Campaign Segmentation & Optimization: We overhauled their PPC Campaigns, and segmented campaigns for that sweet spot of best keyword/ad/landing page alignment that Google rewards with lowest costs per click (CPC). Updating engaging ad copy for humans and Google, along with leveraging the right extensions, completed our campaign optimization strategy.
- Ongoing Performance Tuning: Other agencies might engage in “set it and forget it” PPC program management, but we know that the highest performing campaigns require consistent tuning and review to deliver the best results, week after week. Savvy data review uncovers new opportunities and competitive insights that support driving higher conversions through PPC.
- Content Optimization: It’s not just about the ads! We make sure the landing pages are fully optimized for visitor conversion, and lowest costs. This helps support better organic search results, too!