How to Win Search with Effective PPC Campaigns – Part 2 Keywords, Match Types, Quality Score, Search Ad Types Search engine marketing with paid ad campaigns (also called PPC ads for Pay-per-Click advertising) is the fastest way to the top of search results in Google. At the time of writing this article, Google is [...]
How to Win Search with Effective PPC Campaigns - Part 1 PPC (Pay Per Click) marketing, also known as search engine marketing (SEM), is an especially important tool in the toolbox of every marketer. SEM uses PPC ads, such as Google Ads (formerly called AdWords) or Bing ads to achieve paid top of page [...]
How to Leverage Customer Reviews to Win More Business How is your brand doing with customer reviews? Are you getting reviews from the majority of your customers, or only from the person who makes the reservation? If the latter situation applies to your biz, you could be missing 50% to 75% of your review [...]
Position Now for 2021 Pre-Bookings And Capitalize on Your Fall 2020 Local Season Adventure tourism brands that can operate domestically are seeing strong local bookings and some entirely new customer audiences. These brands are carefully navigating the stressful landscape of changing state protocols and limits on operational capacities. Meanwhile, many adventure tourism brands—especially those [...]
How to Pivot Your Adventure Brand's Messaging & Targeting to Local Tourism *This blog was created in the peak of the pandemic, but we still find this information relevant in 2021* Reopening: Geo-Targeting & First-Time Customers Americans are getting outdoors in greater numbers than ever before. Families that have hardly ventured out for outdoor recreation [...]
Videos & Live Streams Inspire Social Connection Adventure brands across the world were thrust in a unique position three short months ago. With travel suddenly suspended by COVID-19, there's been a collective shift towards service over sales, along with a strong uptick in inspired brand messaging. Platforms like Facebook and Instagram are now being [...]
Basic Search Engine Optimization - Get the Fundamentals Right How to Improve Your Organic Rankings for Keywords, Images, Videos and Featured Position 0 Snippets Search Engine Optimization (SEO) is a dance of art and science. The science is paying attention to what Google’s AI (artificial intelligence) algorithm values. The art is paying attention to [...]
YouTube Optimization Best Practices Optimizing your YouTube channel and videos is a reasonably straightforward process. Follow this step by step instruction list to drive more traffic to your channel, which in turn will drive more traffic to your website. Help your potential customers find your unique adventure content. First, let’s start with optimizing your [...]
Pivot & Focus on Proactive Marketing Content Strengthen Your Adventure Brand Now, During COVID-19 In recent weeks, we’ve shared resources on how to best support your customers, staff and business, tips for cancellations and refunds, and effective adventure brand messaging during this unprecedented COVID-19 disruption. Now let’s consider: How can we make the best [...]
How Strong is Your Brand's Customer Experience Journey? When planning any successful marketing effort, there are two key questions you need to start with: Who is your adventure prospect/customer? There are nearly an infinite variety of interests, demographics, and behaviors you can target through paid social media advertising like Facebook. Knowing who to [...]
