WEBSITE REDESIGN

Website Overhaul and Rebrand with Expert SEO

River & Trail’s outdated, cluttered site was hurting user experience and SEO. We delivered a playful, streamlined redesign with optimized content to boost rankings and better guide visitors.

CLIENT CHALLENGE

Streamlined Design and SEO Strategy to Elevate User Experience, Conversions and Brand Impact

River & Trail had a bloated website with confusing navigation and weak page content, contributing to a less than optimal experience for site visitors, difficult conversions, and the inability to break in #1 positions for their top SEO terms. Their website was also caught in a dated design and style they’d launched years ago. They needed to re-infuse their digital brand presence with the same fun, playful attitude of their offline business, power up their SEO, and consolidate their content to better serve their customer’s journey.

“Liquid Spark provided a full-service team to work on our new website build. They worked closely with us in creating an updated and appealing design, organizing our materials and images, giving us content advice and rewrites, and providing us with a strong SEO foundation. We have been involved in several website projects and found it so helpful to have a strong team navigating the difficult task of building and launching a new site! Liquid Spark helped us consolidate and improve upon our existing website, removing unnecessary content and focusing on promoting the profitable part of our company. The team was also responsive when we had questions or any issues needing to be resolved throughout the web building process and beyond.”
Natasha Baihly, President River & Trail Outfitters

THE SOLUTIONS

What We Did

Brand Refresh & Visual Identity

Infused the site with River & Trail’s playful, family-friendly personality using a vibrant, modern design and consistent brand color application.

Standout Site Design

Crafted a unique visual experience that sets River & Trail apart from other river adventure companies in a competitive market.

Streamlined Navigation

Restructured site architecture to guide users to key offerings in three clicks or less—making exploration easy and conversions faster.

SEO-Driven Structure

Built the site from the ground up with expert SEO strategy, optimizing content, URLs, meta data, and internal linking to rank for top-converting keywords.

THE RESULTS

A New Look & Feel

Redesigned All New River & Trail Website

Streamlined the site by eliminating 40% of outdated pages, improving navigation, and delivering a smoother user experience—with no SEO traffic drop at launch and a boost in impressions and clicks.

Post-launch Metrics Soared

Website traffic sessions, new users, average session duration, and pages per session all saw double-digit growth. Bounce rates dropped significantly, indicating content was more relevant and engaging. Most notably, eCommerce conversion rates rose by double digits, and revenue surged is up triple digits compared to the pre-pandemic 2019 season—proving the redesign not only improved user experience but also delivered major business results.

HELPFUL RESOURCES

See How Adventure Tourism Benefits From Website Design & Development Done Right