WEBSITE REDESIGN

Premium Brand & Leadership Repositioning

AndAdventure, one of Croatia’s premier sailing and adventure tour operators, needed a powerful new website that reflected their bespoke, high-end experiences—and positioned them clearly as leaders in a competitive global market. We knew exactly how to help.

CLIENT CHALLENGE

Make their premium brand stand out in a crowded field with a total redesign, expert SEO, and a premium user experience.

AndAdventure’s former website failed to support their premium brand position or drive growth. The customer journey was confusing and did not fully communicate their bespoke trip options, insider expertise, or leadership in the Croatian adventure space. Built on a proprietary system, the site locked their in-house team out of managing content, limiting their ability to adapt or expand. Worse, without any foundational SEO work—on-page, structural, or technical—their visibility plummeted just as competition in the market intensified.

“Working with Julie & the amazing Liquid Spark team was a great experience. They took time to understand our needs, our market, clients, and products; they did their magic to organize our offer and content in the best possible way on our new website. They made the complex process of building our new website seamless… our in-house team knew exactly how to support the process because of their guidance and willingness to answer our questions, offer advice, and bring their expertise to all decisions. I definitely recommend Liquid Spark as a reliable partner for your online business.”
Veselka Huljic – Owner & Founder, AndAdventure Croatia


THE SOLUTIONS

What We Did

WordPress Website Development

Rebuilt the entire website on an open, flexible WordPress platform that empowers the AndAdventure team to manage, update, and expand their content with ease.

Brand and Messaging Overhaul

Redeveloped brand language, visuals, and storytelling to fully communicate AndAdventure’s premium positioning, guiding visitors through dreaming, planning, and booking their Croatian adventures.

User Journey Optimization

Restructured the site experience around an intuitive customer path, including a new destination section that highlights Croatia’s regions and makes it easy for visitors to explore options.

SEO-First Architecture

Baked expert SEO into every layer of the new website, including navigation and page structure, URL and meta design, on-page copy, internal linking, and FAQ strategy to maximize visibility.

Scalable Content Freedom

Designed a flexible site system without text length limits, rigid templates, or locked-down sections—future-proofing AndAdventure’s marketing efforts and allowing for seamless ongoing growth.

Retired Two Legacy Sister Sites

Two legacy sister sites were retired, saving AndAdventure time, budget, and resource drain. This brought focus back to a single, powerful digital presence.

THE RESULTS

A New Look & Feel

Client Journey Optimization is Front & Center

We worked to reimagine the client journey for their dream audience, including a new destination section and a stronger navigation menu that highlights Croatia’s many regions and makes it easy for visitors to explore their options.

450% Visibility Increase After Launch

The website was redesigned with a stronger UX experience in mind, and with a mobile-first approach. Google Search Console reported a 450% visibility increase after the launch.

HELPFUL RESOURCES

See How Adventure Tourism Benefits From Web & Development Design Done Right