MARKETING SPECIALIST

Make a difference for people, place, and planet.

Adventure Tourism—Where Nature, Outdoor Recreation, and Cultural Heritage Meet.

River Rafting, Bike Tours, Ziplining, Trekking, Adventure Resorts, Guest Ranches & Adventure Destinations!

Our clients run adventure travel businesses across the USA and around the world. We help them find and keep wonderful customers—while supporting the stewardship of people, place, and planet.

We’re hiring a well-rounded digital marketing specialist (minimum 4 years experience, and ideally 5-7 years) to focus on billable client work across multiple channels: email marketing, social media marketing, website content, strategy, and basic creative.

Liquid Spark is a specialized, intimate agency—a team of 13 people and counting – with a flexible, entrepreneurial work environment, rad benefits not found in agencies our size, no stuffy hierarchies, and career advancement as big as your vision. If you want to drive to an impressive agency office building, or just to keep your head down and be a task doer, we are not for you.

A benefit of our size is that we reward entrepreneurial people who take initiative—we want you to propose (and execute) the smart ideas your past boss or colleagues kept ignoring. You’ll be working with senior management and owners at passionate client adventure companies, not locked in a cubicle with no client contact.

We’re a 100% remote team based across the USA. One of our digital nomads currently works from Europe. Our original headquarters, back in the pre-covid office days, is in Bryson City, NC, in the Smoky Mountains, where the company was founded.

We’re proud to be a One Percent for the Planet company. Our mission is to create practical marketing that inspires adventure, action, and stewardship of people, place, and planet.

Marketing Specialist: Contractor Position -1099

The Liquid Spark Marketing Specialist helps create and implement high-performance, integrated marketing campaigns that deliver to predetermined business goals and KPIs. You’ll be working across various digital marketing channels: email marketing, social media organic and paid campaigns, website content updates for landing pages, calls to action, and support PPC. Your work will support client success, client engagement growth, and agency success. We will count on you to bring new insights and new initiative ideas to the table as part of our agency team.

Skills & Qualifications

  • A minimum of 4 years of experience as a digital marketer, including demonstrated experience developing digital marketing campaigns and measuring their results across a broad set of channels, and measuring results.

  • A solid understanding of the customer experience journey, as a marketer and as a customer, and willingness to learn more. That journey in our adventure tourism language is the dreaming (Top of Funnel), planning (Middle of Funnel), booking (Bottom of Funnel), experiencing (the adventure products), and sharing (user-generated marketing) journey. Each step needs to tie into the client’s sales funnel.

  • Demonstrated proficiency with Facebook Business Manager and creating ad campaigns in ads manager for both FB and IG.

  • Working knowledge of Canva and ability & experience creating basic modern graphics to support social media posts and email marketing newsletters. You will not be creating full ads from scratch – our design team does that.

  • Keen interest in staying up to date on the latest digital platforms, measurement capabilities, and automation opportunities. Liquid Spark provides training and tools.

  • Demonstrated track record successfully working remotely with a team. We are a 100% remote team.

  • Working knowledge of Google Analytics,  and understanding how Google Tag Manager works in the tracking ecosystem.

  • Strong writing skills and excellent attention to detail. Able to write clear and compelling marketing copy for social media ads and client email newsletters.

  • Proficiency in these basic marketing tools, processes, and systems. Examples include:

    • Google Drive, Google Docs, Google Sheets, Calendars and GSuite
    • Media Library tools: Dropbox, Box, Smugmug, other
    • Video Conferencing: Skype, Zoom, Loom, Google Meet, Slack
    • WordPress CMS for content updates (copy and images)on client websites (not technical development)
    • Video editing basics: comfortable editing short videos to create Social Media reels
    • Canva – or similar basic design platform
    • Mailchimp – or other email marketing platforms like Constant Contact, MailerLite, etc.
  • Interest in Adventure Travel & Tourism: Our team has deep experience in the adventure travel & tourism industry as guides, leaders, and customers, so specific experience within the adventure tourism & travel industry is not required. Personal interest in travel, outdoor recreation and adventure is needed. Novices and total newbies to outdoor adventure are welcome; passion and interest is what we are looking for!

  • Internet Access Requirements: High speed, consistent broadband internet required, with backup plan in place. No exceptions.  Minimum acceptable broadband speeds: 50MB download, minimum upload 15MB, 100/100 synchronous is ideal but we understand that our lifestyle rural locations don’t have the same speeds as the city. So we all MUST have backup plans and invest in fast enough internet to work for Liquid Spark.

Major Responsibilities

  1. Collaborates with the client account team to help set the marketing strategy for billable work.
  2. Communicates directly with clients as needed on marketing needs, marketing materials feedback and approvals.
  3. Uses digital platforms for audience building, prospecting, and retargeting – including email marketing, social media marketing, website content. This is a “doer” role – you will be creating social media ad campaigns from start to finish, writing email newsletters, updating and managing social media and email marketing content calendars, writing website landing page copy, adding website content like videos, images, etc.
  4. Helps to identify appropriate KPIs on marketing initiatives, gather monthly digital marketing performance reports, and analyze and write up performance insights on monthly marketing reports.
  5. Supports senior team analysis of digital data to uncover key insights and new strategies to serve our clients and their end-customers.
  6. Assesses what digital content is needed across the client’s integrated marketing ecosystem of landing pages, blog articles, ad sets, videos, on-page SEO optimization, and conversion optimization. Actively gathers, creates, updates, and edits needed content wherever possible.
  7. Mocks up website landing pages or ad and video concepts to explain the strategy, layout and content needs for the client and to guide our creative team in asset development and website page development.
  8. Collaborates with the marketing team on strategy and creative, and implements resulting marketing campaigns.
  9. Supports internal agency marketing with regular blog research and writing on specific marketing topics, contributes to agency social posts and email newsletters.
  10. Supports the sales team with research, review, and campaign ideas for sales proposals.

Pay & Perks

Compensation: Hourly rate based on experience

Perks: Flexible hours, awesome adventure tourism clients, access to marketing training resources, plus discounts on our clients’ services and products.

This is a remote 1099 contractor position at up to 15-20 hours/week. This position has the ability to develop into a full-time position with amazing benefits for a small, specialty marketing agency. SEP IRA plan, technology stipend, paid vacation, flexible unpaid leave for cool trips, and always remote locations.  Ability to work in different time zones, as long as we can sync up in schedules that facilitate team work and responsiveness. Work/life balance, a family-focused culture, sustainability in all things, and time to adventure are important Liquid Spark values.

Kids – did we mention kids? The owner and founder started the company as a single mom of two very active little boys (now grown). We LOVE kids and understand how to support moms and dads (and aunties and uncles) making work and life actually work together.  (Seems crazy to even have to write that, but the owner spent too many years in the corporate world where it just wasn’t so!)

Ready to Apply?

Please fill out our application form, and send us your resume, cover letter, and a short video. In your video please answer: Why do you want to work with us? Why should we want to work with you? Short is good. Simple smartphone video is fine.  When you apply, tell us about a favorite outdoor adventure and include links to your social media footprint.

  • Accepted file types: pdf, Max. file size: 10 MB.
  • Accepted file types: pdf, Max. file size: 10 MB.
  • Why do you want to work with us? Why should we want to work with you? Short is good. Simple smartphone video is fine.
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