MARKETING SPECIALIST
Make a difference for people, place, and planet.
Adventure Tourism—Where Nature, Outdoor Recreation, and Cultural Heritage Meet.
River Rafting, Bike Tours, Ziplining, Trekking, Adventure Resorts, Guest Ranches & Adventure Destinations!
Our clients run adventure travel businesses across the USA and around the world. We help them find and keep wonderful customers—while supporting the stewardship of people, place, and planet.
We’re hiring a well-rounded digital marketing specialist (minimum 4 years experience, and ideally 5-7 years) to focus on billable client work across multiple channels: email marketing, social media marketing, website content, strategy, and basic creative.
Liquid Spark is a specialized, intimate agency—a team of 13 people and counting – with a flexible, entrepreneurial work environment, rad benefits not found in agencies our size, no stuffy hierarchies, and career advancement as big as your vision. If you want to drive to an impressive agency office building, or just to keep your head down and be a task doer, we are not for you.
A benefit of our size is that we reward entrepreneurial people who take initiative—we want you to propose (and execute) the smart ideas your past boss or colleagues kept ignoring. You’ll be working with senior management and owners at passionate client adventure companies, not locked in a cubicle with no client contact.
We’re a 100% remote team based across the USA. One of our digital nomads currently works from Europe. Our original headquarters, back in the pre-covid office days, is in Bryson City, NC, in the Smoky Mountains, where the company was founded.
We’re proud to be a One Percent for the Planet company. Our mission is to create practical marketing that inspires adventure, action, and stewardship of people, place, and planet.
Marketing Specialist: Contractor Position -1099
The Liquid Spark Marketing Specialist helps create and implement high-performance, integrated marketing campaigns that deliver to predetermined business goals and KPIs. You’ll be working across various digital marketing channels: email marketing, social media organic and paid campaigns, website content updates for landing pages, calls to action, and support PPC. Your work will support client success, client engagement growth, and agency success. We will count on you to bring new insights and new initiative ideas to the table as part of our agency team.
Skills & Qualifications
Major Responsibilities
- Collaborates with the client account team to help set the marketing strategy for billable work.
- Communicates directly with clients as needed on marketing needs, marketing materials feedback and approvals.
- Uses digital platforms for audience building, prospecting, and retargeting – including email marketing, social media marketing, website content. This is a “doer” role – you will be creating social media ad campaigns from start to finish, writing email newsletters, updating and managing social media and email marketing content calendars, writing website landing page copy, adding website content like videos, images, etc.
- Helps to identify appropriate KPIs on marketing initiatives, gather monthly digital marketing performance reports, and analyze and write up performance insights on monthly marketing reports.
- Supports senior team analysis of digital data to uncover key insights and new strategies to serve our clients and their end-customers.
- Assesses what digital content is needed across the client’s integrated marketing ecosystem of landing pages, blog articles, ad sets, videos, on-page SEO optimization, and conversion optimization. Actively gathers, creates, updates, and edits needed content wherever possible.
- Mocks up website landing pages or ad and video concepts to explain the strategy, layout and content needs for the client and to guide our creative team in asset development and website page development.
- Collaborates with the marketing team on strategy and creative, and implements resulting marketing campaigns.
- Supports internal agency marketing with regular blog research and writing on specific marketing topics, contributes to agency social posts and email newsletters.
- Supports the sales team with research, review, and campaign ideas for sales proposals.
Pay & Perks
Compensation: Hourly rate based on experience
Perks: Flexible hours, awesome adventure tourism clients, access to marketing training resources, plus discounts on our clients’ services and products.
This is a remote 1099 contractor position at up to 15-20 hours/week. This position has the ability to develop into a full-time position with amazing benefits for a small, specialty marketing agency. SEP IRA plan, technology stipend, paid vacation, flexible unpaid leave for cool trips, and always remote locations. Ability to work in different time zones, as long as we can sync up in schedules that facilitate team work and responsiveness. Work/life balance, a family-focused culture, sustainability in all things, and time to adventure are important Liquid Spark values.
Kids – did we mention kids? The owner and founder started the company as a single mom of two very active little boys (now grown). We LOVE kids and understand how to support moms and dads (and aunties and uncles) making work and life actually work together. (Seems crazy to even have to write that, but the owner spent too many years in the corporate world where it just wasn’t so!)
How to Apply – Join Our Team!
Please fill out our application form, and include your resume, cover letter, and a short video.
In your video please answer: Why do you want to work with us? Why should we want to work with you? Short is good. Simple smartphone video or video platform tool of your choice is fine. When you apply, tell us about a favorite outdoor adventure and include links to your social media footprint.