MARKETING SPECIALIST

Make a difference for people, place, and planet.

Adventure Tourism—Where Nature, Outdoor Recreation, and Cultural Heritage Meet.

River Rafting, Bike Tours, Ziplining, Trekking, Adventure Resorts & Guest Ranches!

Our clients run adventure travel businesses across the USA and around the world. We help them find and keep wonderful customers—while supporting the stewardship of people, place, and planet.

We’re hiring a well-rounded digital marketing specialist (minimum 3 years experience) to focus on billable client work across multiple channels: email marketing, social media marketing, website content, strategy, basic creative.

Liquid Spark is a small agency—a team of 10 people – with a flexible, entrepreneurial work environment, rad benefits not found in agencies our size, no stuffy hierarchies, and career advancement as big as your vision. If you want to drive to an impressive agency office building, or just to keep your head down and be a task doer, we are not for you.

A benefit of our small size is that we reward entrepreneurial people who take initiative—we want you to propose (and execute) the smart ideas your past boss or colleagues kept ignoring. You’ll be working with senior management at passionate client adventure companies, not locked in a cubicle with no client contact.

We’re a 100% remote team based across the USA. One of our digital nomads currently works from Europe. Our original headquarters, back in the pre-covid office days, is in Bryson City, NC, where the company was founded.

We’re proud to be a One Percent for the Planet company. Our mission is to create practical marketing that inspires adventure, action, and stewardship of people, place, and planet.

Marketing Specialist: Full Time Position

The Liquid Spark Marketing Specialist helps create and implement high-performance, integrated marketing campaigns that deliver to predetermined business goals and KPIs. You’ll be working across various digital marketing channels: email marketing, social media organic and paid campaigns, website content updates for landing pages, calls to action, and support PPC. Your work will support client success, client engagement growth, and agency success. We will count on you to bring new insights and new initiative ideas to the table as part of our agency team.

Skills & Qualifications

  • A minimum of 3 years of experience as a digital marketer, including demonstrated experience developing digital marketing campaigns and measuring their results across a broad set of channels, and measuring results.

  • A solid understanding of the customer experience journey, as a marketer and as a customer, and willingness to learn more. That journey in our adventure tourism language is the dreaming (Top of Funnel), planning (Middle of Funnel), booking (Bottom of Funnel), experiencing (the adventure products), and sharing (user-generated marketing) journey. Each step needs to tie into the client’s sales funnel.

  • Demonstrated proficiency with Facebook Business Manager and creating ad campaigns in ads manager for both FB and IG.

  • Design experience and talent in creating modern graphics for ads, emails, website campaigns, webinar and video covers, and end cards. Working knowledge of Adobe Creative Suite, Indesign, Illustrator a big plus.

  • Keen interest in staying up to date on the latest digital platforms, measurement capabilities, and automation opportunities. Liquid Spark provides training and tools.

  • Demonstrated ability to work well remotely. We are a 100% remote team.

  • Working knowledge of Google Analytics and YouTube. Willingness to learn about PPC Google Ads in order to support with creative and copy for PPC ads as needed.

  • Stellar communication skills; able to write clear and compelling marketing copy, effective messaging, and practical marketing content articles.

  • Must understand and have experience with basic marketing tools, processes, and systems. Examples include:

    • Google Drive, Google Docs, Spreadsheets, Calendars and GSuite
    • Media Library tools: Dropbox, Box, Smugmug, other
    • Video Conferencing: Skype, Zoom, Loom, Google Meet, Slack
    • WordPress websites for content updates (not technical development)
    • Video editing basics: comfortable using iMovie or similar
    • Canva – or similar basic design platform
    • Mailchimp – or other email marketing platforms
  • Interest in Adventure Travel & Tourism: Our team has deep experience in the adventure travel & tourism industry as guides, leaders, and customers, so specific experience within the adventure tourism & travel industry is not required. Personal interest in outdoor recreation and adventure is needed. Novices and total newbies to outdoor adventure are welcome; passion and interest is what we are looking for!

  • Internet Access Requirements: High speed, consistent broadband internet required, with backup plan in place. No exceptions.  Minimum acceptable broadband speeds: 25-30MB download, minimum upload 5-10MB.

Major Responsibilities

  1. Collaborates with the client account team to help set the marketing strategy for billable work.
  2. Is a key point of contact for clients on marketing needs, strategy ideas, and marketing assets development.
  3. Leverages digital platforms for audience building, prospecting, and retargeting – including email marketing, social media marketing, website content.
  4. Helps to identify appropriate KPIs and measurement processes.
  5. Supports senior team analysis of digital data to uncover key insights and new strategies to serve our clients and their end-customers.
  6. Assesses what digital content is needed across the client’s integrated marketing ecosystem of landing pages, blog articles, ad sets, videos, on-page SEO optimization, and conversion optimization.
  7. Mocks up high-level landing pages or ad and video concepts to explain the strategy for the client and to guide our creative team in content/asset development.
  8. Collaborates with the marketing team on strategy and creative implementation.
  9. Supports internal agency marketing with regular blog research and writing on specific marketing topics, and contributes to social posts.
  10. Supports the sales team with research, review, and campaign ideas for sales proposals.

Salary and Benefits

Compensation: $40,000 – $45,000

Benefits: Includes 2 weeks PTO and 3 weeks in year 3, and flexible unpaid leave on a case-by-case approval. Health insurance stipend for actual monthly insurance costs, up to $500/month. Technology stipend of up to $1500 for the right technology tools to work remotely. Eligible for Simplified Employee Pension (SEP) plan after 3 years. Access to marketing training resources, plus discounts on our clients’ services and products.

This is a full-time position. Full-time positions require a 40-45 hour workweek. Occasional longer workweeks are the exception, not the rule. Work/life balance, a family-focused culture, and time to adventure are important Liquid Spark values.

Ready to Apply?

Please fill out our application form, and send us your resume, cover letter, and a short video. In your video please answer: Why do you want to work with us? Why should we want to work with you? Short is good. Simple smartphone video is fine.  When you apply, tell us about a favorite outdoor adventure and include links to your social media footprint.

  • Accepted file types: pdf.
  • Accepted file types: pdf.
  • Why do you want to work with us? Why should we want to work with you? Short is good. Simple smartphone video is fine.
  • This field is for validation purposes and should be left unchanged.