AndAdventure had transformed into focusing almost exclusively on the boutique DMC side of its adventure travel services: operating luxury private experiences across Croatia, Montenegro, and Slovenia. The website, however, was still framed around Croatia-only activities with a casual, direct-to-consumer voice, with trade partners relegated to a password-protected section. The DMC services existed only as a single page with no strong content & sales funnel for travel advisors and trade partners. The site was rich in B2C tours, with complete itineraries, tour categories, etc. but this no longer matched where the business was now going. In addition, And Adventure wanted to to roll out a freshly elevated brand identity across the site.
This wasn’t just a redesign — it was a complete repositioning of our business online. We needed to shift from a consumer-facing adventure travel site to a professional DMC platform for travel advisors, across three countries, without losing twenty years of brand equity. The Liquid Spark team understood that from day one. They restructured everything around what our trade partners actually need — dedicated portals, streamlined inquiry flows, destination content that advisors can trust to sell from. The result is a site that authentically reflects who we are today: a boutique DMC partner for Croatia, Slovenia and Montenegro.
