STRATEGIC GUIDANCE

Speaking, Workshops & Training

From virtual summits to the southernmost city in the world, Liquid Spark founder and tourism marketing speaker Julie Thorner and her team help tourism providers understand where marketing and AI are headed, and what to do about it on Monday morning. Bring that thinking to your conference, destination or team.

FROM THE STAGE TO YOUR TEAM

Keynotes, Panels & Workshops That Drive Real Change

Julie Thorner has spent almost two decades teaching adventure, outdoor and destination marketers, from America Outdoors Association (AOA) and Adventure Travel Trade Association (ATTA) to the Travel Trends AI Summit, WITS and Chile’s Encuentro Internacional de Turismo Sostenible Magallanes. Her sessions skip the hype and give attendees frameworks, examples and tools they can put to work right away. Liquid Spark’s team of experts are also speaking and leading client trainings on high impact, effective marketing channels. Robyn Lee delivers AI SEO workshops and Amanda Rouse leads social media training for clients.

Every talk is shaped for the room. A sold-out hands-on AI workshop for operators in Patagonia looks very different from a main stage panel on inclusive AI for travel creators, and that’s the point. Tell us who’s in your audience and what they’re wrestling with, and we’ll build the session around it.

Topics We’re Talking about

What Tourism Brands Need to Know Right Now

Practical AI for Tourism Businesses

Hands-on frameworks for using AI to create better content, make smarter marketing decisions and win more bookings, without losing your authentic voice.

Agentic AI & the Future of Travel Marketing

As AI agents start searching and booking for travelers, learn what moves brands from interruption marketing to invitation marketing, and how to earn trust.

Responsible & Inclusive AI

An honest look at bias, attribution, environmental impact and who gets to shape AI in travel, with practical ways to adopt it intentionally.

Visual & Media Asset Strategy

How adventure brands can audit, collect and use photo and video assets that actually convert, instead of relying on stock imagery.

Marketing Roadmaps & Planning

Map annual business goals to quarterly marketing initiatives, then measure, review and adjust every quarter.

Paid Social & Funnel Strategy

Build campaigns that speak to prospects at every stage of the customer journey, from first awareness to booking and beyond.

QUICK LOOK

What You Get

A Session Built for Your Audience

We start with a short call about your attendees, theme and goals, then tailor the content, examples and format to fit, whether that’s a 30-minute panel or a two-hour workshop.

Tools Attendees Can Use Right Away

Every session ends with practical takeaways: frameworks, worksheets or step-by-step actions your audience can put to work as soon as they’re back at their desks.

Easy Promotion & Planning

Get a ready-to-use speaker kit with bio, headshots and session descriptions, plus promotion through Liquid Spark’s newsletter and social channels.

Request A Talk

About Our Founder

Meet Julie Thorner

Julie Thorner went from Wall Street to whitewater guiding, then founded Liquid Spark in 2007 to bring expert marketing to adventure travel, tourism and outdoor recreation brands. She’s been a raft guide, kayak instructor, bike tour guide, VP of marketing and GM of outdoor retail, so she speaks from inside the industry.

Today she leads Liquid Spark’s human-centered, AI-supported approach and shares it with operators, destinations and creators worldwide. She’s an expert educator with the Adventure Travel Trade Association and the founder of the Liquid Spark Foundation, and Liquid Spark is a member of 1% for the Planet.

Where We’re Going

Upcoming Talks

Here’s where you can find us next. Every session is built for the people in the room, so the examples and takeaways fit the businesses attending, not a generic audience. Bring your questions and your real challenges, and leave with ideas you can put to work right away.