Integrated marketing

Expanding Rancho Cacachilas to be a culinary experience.

We set out to establish the Ranch as a culinary destination by bringing its farm-to-table cuisine, artisanal cheesemaking, and sustainable fare into the spotlight—seamlessly tying food into the adventure experience.

CLIENT CHALLENGE

Bringing the Ranch’s Culinary Story to the Forefront

Establishing the Ranch as a culinary destination, and not just an adventure sports haven, was a primary goal for the 2019-2020 season. The Ranch was gaining terrific notoriety in the mountain biking world, but the fresh farm-to-table organic produce, award-winning artisanal cheesemaking, and sustainable seafood and meats needed to share center stage. The important story of the unique culinary experience at the Ranch needed to be told and tied into the eco-adventure guest experience.

“Liquid Spark took us to the next level in terms of our Ranch marketing and PR needs. The level of responsiveness and communication that we have gotten so far has been incredible. Their knowledge of the adventure travel world is second to none and it’s been a great experience working with them.”
Luis Palacios, CEO Innovaciones Alumbra

THE SOLUTIONS

What We Did

Integrated Marketing Campaigns

Launched cohesive messaging across email, social, website, PPC ads, and PR—amplifying the Ranch’s full story beyond adventure sports.

Culinary Experience Development

Advised on hiring an Executive Chef, shaped new culinary tours, and helped design a signature farm-to-table event series.

Strategic Website Revamp

Redesigned the site to highlight the Ranch’s culinary offerings with stronger visuals, storytelling, and user experience.

Content & Creative Direction

Directed culinary-focused photo shoots, crafted shot lists, and developed content that brought the Ranch kitchen to life.

Targeted Promotion & PR

Pitched food-focused stories to media, ran PPC campaigns spotlighting full Ranch experiences, and created cross-promos for sister brands.

Community Engagement

Promoted the culinary series through smart email campaigns and a strategic social media growth plan.

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THE RESULTS

Culinary Series Launch Success

A Hit with Local Foodies

A successful launch of the first Culinary Series that won a loyal local customer following with multiple sold out events.

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Media Coverage Delivers $1.7M in Ad Value

Site visits from 4 journalists that resulted in 6 articles. A Total ad value of $1,703,000! Our biggest win was with 4 immediate articles (1 print, 3 online) in Outside Magazine on 1 journalist visit.

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Strong Email Engagement Outperforms Industry Benchmarks

Our email campaigns achieved a 31.5% open rate—double the industry average—and a 7.7% click-through rate, which is 50% higher than typical performance. These results reflect compelling content, targeted messaging, and strong alignment with audience interests.

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