McCarthy River Tours (MRT) wanted to completely redesign its 7 year old workhorse website into a fresh, modern, super fast, mobile-first experience that showcased the rich media images of Alaska wilderness adventures, was fully optimized for SEO, and included high impact updated content designed to engage and convert visitors through their customer journey. In addition, MRT had expanded into a family of new brands with a lodge, campground, restaurant, and destination management company. They wanted an all new destination website and family of brands to tell that expanded story and integrate closely with its flagship adventure company, McCarthy River Tours.
“The pieces of creating our new websites were both challenging and rewarding. Growing our business and integrating our offerings’ different aspects was exciting and daunting. My biggest challenge was overcoming my perfectionist drive and working through the process. Liquid Spark did a great job at trying to keep me on track while I was finding all sorts of others things to distract me. I’m excited to see our concept come to reality and continue growing our brand and offerings.”
