Canyon Explorations and Canyon Expeditions hold two of only sixteen concession contracts for whitewater trips in Grand Canyon, offering true human-powered adventure (paddle boats, duckies, dory) guided by a team with decades on the river. But the website wasn’t doing that expertise justice. The homepage led with beautiful photos instead of a clear reason to choose Canyon Explorations, and Trip Types and Trip Lengths buried the details first-timers needed most in long blocks of text, with no easy way to compare options. Since a multi-day, human-powered trip through the canyon calls for a real conversation, not a one-click purchase, the site needed to guide visitors confidently toward that call or email, not around it.
Canyon Explorations wanted to reach a broader, more diverse audience beyond their loyal core of returning guests and their families, without compromising the trust and word-of-mouth reputation built over nearly forty years of guiding.
Our old website was beautiful and conveyed the aesthetic that we sought but it was antiquated and made it difficult for visitors to understand why they should choose us. Liquid Spark took the time to understand what makes Canyon Explorations different: a participatory rafting and hiking trip with unique boat choices, guided by people with decades of river experience, and curated by knowledge gained over 40 years of continual operations in the Grand Canyon. They rebuilt the website to help participants understand what sets us apart while maintaining our focus on the beauty and uniqueness of every Canyon trip.
- 25% increase in bookings
- 60% of trip capacity for the next two years is already booked
