INITIATIVES

Purpose-Driven Marketing for People, Place, and Planet

We blend strategy with purpose, helping adventure tourism and destination brands thrive while making a positive impact on people, place, and planet. We walk our talk with initiatives that foster environmental stewardship, regenerative tourism, multicultural diversity, and non-profit support.

1% For the Planet Member

We’ve proudly committed at least 1% of our annual profit to environmental organizations as a business member of 1% for the Planet since 2014. This global initiative allows businesses to give back by supporting environmental and social non-profits aligned with their values. Every year, our team selects organizations to fund, choosing from both local and international projects.

We encourage our clients to join 1% for the Planet, becoming part of a global network of businesses committed to giving back. Together, small actions create big impacts.

Become a 1% for the Planet Member

Non-Profits Supported

Acres of Ancestry
American Whitewater
ASA – Amphibian Survival Alliance
Blue Ridge Parkway Foundation
Coral Restoration Foundation
Global Wildlife Conservation Fund
Manna Food Bank
Mountain True
RAFA-Rivers & Forests Alliance
Reef Renewal USA
The American Chestnut Foundation
TreePeople
WATR – Tuckasegee River

Regenerative Tourism Leadership

Regenerative tourism goes beyond sustainability by actively supporting the restoration and enhancement of the environments, cultures, and communities it impacts. We invite our clients, our suppliers, and our partners to join us to rethink our roles in not just minimizing harm, but leaving places better than we found them by adopting regenerative tourism practices for both tourism operations and all visitors’ experiences. This shift offers an opportunity to stand out by becoming agents of renewal—ensuring every journey contributes to ecological restoration, cultural preservation, and social well-being for residents, visitors, and future generations.

Multicultural Adventure Marketing

The outdoors should be for everyone. Through our work with our team, clients, and partners, Liquid Spark is committed to agency education and increasing diversity in adventure marketing, ensuring that the stories, voices, and experiences reflected in the industry represent all people.

By fostering inclusivity, we help brands engage with wider audiences and create more welcoming spaces for exploration and adventure.

Our team has completed trainings and holds certifications from:
Blacks in Travel and Tourism: DEI Masterclass Training
Black Folks Camp Too: The Unity Blaze Training

Our founder initiated and serves on the America Outdoors DEI Task Committee.

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Spark Forward Non-Profit Program

We believe great missions deserve great marketing that help expand reach and impact. So in 2022, we launched Spark Forward to support non-profits who demonstrate exceptional commitment, passion, and change-making by offering them discounted and/or free expert marketing services.

Applications are currently closed. Check back here in 2026 for dates for the next round!

Non-profits we’ve supported

WATR – Tuckasegee River
Hike My Feelings
Tibetan Language Institute

The Liquid Spark Foundation

Liquid Spark Foundation is a non-profit organization serving people, place, and planet. We do this through direct people-to-people education sponsorships, product donations, and project funding. The foundation was established in 2018.

Our focus is on underserved rural, mountain communities worldwide. We apply 100% of foundation donations and sponsorships to their respective projects or sponsored students. We maintain direct, transparent accountability for every project. So far, we have helped put 16 young people through four years of college and graduate school in culturally Tibetan areas of China, Uganda, and the Philippines.

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