Google Analytics is Changing to GA4 from Universal Analytics Let's take a deeper look at GA4 - Google's newest analytics platform. This post answers the questions: What is GA4? Why do we care? When will GA4 be the only analytics platform? When will Universal Analytics stop collecting website traffic data? Google [...]
Sustainability Insights Your Adventure Business Needs In late October of 2021, I had the opportunity to give a presentation to a group of the top adventure outfitters in the USA, on any topic I wanted to talk about. I chose sustainability in business practices because it is both an urgent need, and not nearly [...]
Everything You Need to Know About Instagram Reels Are you leveraging Instagram's new Reels functionality? This post dives into everything you need to know about Instagram Reels to be able to effectively use this element of the Instagram social media powerhouse channel. Wondering how Instagram Reels compares to TikTok? Check out our earlier post [...]
Looking for a fun holiday marketing idea you could try with your Adventure Brand to engage your customers and prospects? Have a look at how we did it, back in 2019 - featuring a mix of adventure brands and their sustainability efforts, and expert marketing tips from our Liquid Spark team in a unique [...]
Turn Dead Links and Expired Offers into Profits What happens to retired campaign offers? That's the question we are going to answer today and by the end of this article you'll be turning your out of date campaign offers into newfound profits. While this post was written right after the crush of the 2019 [...]
One of our joys as marketing experts is to jump into new social media trends and check them out! We investigate what's hype, what's useful, and how (or if) you can make a positive impact for your business. Today we are deep diving into what TikTok is and how to utilize it for your [...]
Automate Your Customer Reviews with the Right Customer Reviews Platform Customer reviews are essential for any adventure tourism brand. Quality reviews raise trust in your brand, support SEO, and are great content for all your marketing channels. This form of social proof is used by the vast majority of customers (up to 95%, according [...]
Success Story Complete Digital Overhaul: Website Redesign, Online Courses, eCommerce Store, Process Automations Client Problem The Tibetan Language Institute has been advancing the preservation of the Tibetan language, literature, and culture through the teaching of the Tibetan language since 1996. They ran all their language courses through a [...]
Have You Unlocked the Power of Email Automation for Your Adventure Brand? Efficiency is vital in business. When the need to scale comes around, deploying systems, processes, and workflows can shift the very essence of not only how we do business, but of how we serve our customers, too. So when we start looking [...]
How to Win Search with Effective PPC Campaigns – Part 3 Ad Extensions, Landing Pages, Bidding Strategies, Budget Setting, Auction Insights Part 3 in our PPC (Pay-per-Click) series - How to Win Search with Effective Campaigns - dives deep into how to extend the reach and impact of your ad with the versatile ad [...]
