Complete Digital Overhaul

Website Redesign, Online Courses, eCommerce, Automations

The Tibetan Language Institute, dedicated to preserving Tibetan language and culture, sought to replace its outdated, hard-coded website and manual systems to better reach new students.

CLIENT CHALLENGE

A Website Redesign, eCommerce Platform, and Migration of Teaching Platform to Online Webinars

The Tibetan Language Institute has been advancing the preservation of the Tibetan language, literature, and culture through the teaching of the Tibetan language since 1996. They ran all their language courses through a teleconference setup, had manual “store” setup of detailed product listings, and they operated a HTML website that was rich in information but that had long outgrown its complex structure and hard coded set up. They had no tracking of website activity or online sales. They wanted to greatly expand their reach to new students interested in studying the Classical Tibetan language.

“Working with Julie Thorner and her staff at Liquid Spark has been a complete joy!

Our Tibetan Language Institute website was very out-of-date and was hindering our ability to reach our target audience in a meaningful way. We had worked with other web designers, each time not completing the task due to our unmet vision of what our site should provide its visitors. In addition, our teaching platform—teleconference meetings—was also a major obstacle to our teaching and our students. We needed a change, but were unclear where to start.

Then we had the good fortune to meet Julie. With seeming boundless enthusiasm and expert skills, Julie and her team set out to bring the Tibetan Language Institute into the 21st century by both designing a new website and by tutoring our team on the mechanics of teaching a quality program via Zoom webinar. This was a complex undertaking by Liquid Spark, one that they consistently met with expertise, kindness, and cheerful patience when we had trouble understanding technical issues.

We are truly delighted with TLI’s new website, our online sales and enrollment have increased with each passing day.It feels like the dawn of a new era for us. What an enormous help to our nonprofit.

We at TLI are so happy with the results of our collaboration with LS—a true blessing. We highly recommend this organization.”
David and Deanna Curtis, Co-founders, Tibetan Language Institute

THE SOLUTIONS

What We Did

Modernized Digital Presence

Replaced a static, outdated HTML site with a dynamic WordPress platform featuring intuitive navigation, online class registration, and a fully integrated ecommerce bookstore.

Streamlined Operations

Automated previously manual processes—including customer communication, special offers, and shipping—freeing up staff time and improving customer satisfaction.

Flexible Content Management

Empowered the TLI team with full control to update course offerings, store products, and page content independently within a scalable, user-friendly CMS.

Enhanced Learning Delivery

Introduced Zoom-based webinars with branded visuals and coaching support, transforming language classes into engaging, interactive experiences for students.

On-Demand Course Capability

Enabled lesson recordings and structured visual teaching tools to support self-paced study and expand access to TLI’s Classical Tibetan language programs.

Staff Enablement & Training

Provided hands-on moderation and team coaching to ensure a smooth transition into the new teaching platform, setting TLI up for long-term success.

THE RESULTS

From Manual to Momentum

Redesigned All New TLI Website

The fully automated store and course registration processes reduced the manual efforts of the TLI team from hours of back and forth customer communications and questions weekly to almost zero. Boom. Just like that.

Ecommerce Overhaul

Ecommerce sales on the new, easy to use TLI Bookstore were 6.7x more than historical summer sales, in only the first 3 weeks of site launch.

Online Course Enablement

Registrations for the Tibetan Level 1 Course jumped 425% with the launch of TLI’s first-ever online webinar series in Fall/Winter 2020, with 100% of students recommending the course. Following that success, the Tibetan Level 2 Course saw a 124% increase in registrations with its Winter 2021 online debut, earning a 97% student recommendation rate.

HELPFUL RESOURCES

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