Services

STRATEGIC GUIDANCE

Actionable Audits
Get clarity around what’s working, what’s not on any channel, and how to immediately shift the results you’re seeing.

Marketing Roadmap
Get an actionable marketing plan tailored to your brand’s goals across the next 12 months.

Consulting
Stand-alone consulting is perfect for immediate support and regular checkins for your team.

GROWTH & SUPPORT

Email & SMS Marketing
Boost bookings and engagement with tailored, data-driven email marketing for adventure tourism.

Paid Advertising
Drive bookings and brand awareness with precision-targeted paid advertising campaigns.

Print & Asset Design
Enhance brand impact with expertly crafted print and digital asset designs for tourism.

Social Media Marketing
Turn your social media into powerful visitor resources with our social media strategies and tactics.

PR & Media Production
Elevate your brand’s impact with expert tourism video and photo shoots, and the right influencer marketing & PR.

Website Development & SEO
Optimize your digital presence with robust, stunning website design & development, expert SEO, and expert technical support.

LEADERSHIP PARTNER

Integrated Marketing
Transform your adventure tourism brand with our integrated marketing solutions. From strategic planning to channel tactics, we create high engagement, conversion-optimized marketing with clear metrics, year after year. We’re your one-stop agency for your marketing ecosystem!

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PPC OVERHAUL

PPC Google Ads Overhaul Drives Customer Leads

Lazy L&B Ranch is a small, family-owned dude ranch in Dubois, Wyoming. Despite running PPC campaigns, they were seeing limited results and struggling to generate consistent bookings in a highly competitive market. They turned to Liquid Spark to evaluate their Google Ads performance and identify opportunities for growth.

CLIENT CHALLENGE

Optimizing PPC Google Ads For Measurable Growth

Lazy L&B Ranch, a small, family-owned dude ranch in Dubois, Wyoming, had been investing in Google Ads to attract guests – but like many operators, they weren’t sure if their ad spend was truly paying off. While campaigns were running, results were inconsistent, and it was unclear what was actually driving bookings in an increasingly competitive market.

Looking for clarity and better performance, they turned to Liquid Spark for a comprehensive audit and ongoing management of their Google Ads, with the goal of uncovering missed opportunities and turning ad spend into measurable growth.

“Liquid Spark has been a trusted partner to us for more than 5 years now. They help us with SEO, PPC, email marketing and automation! We truly feel that the services the Liquid Spark team has provided us over the years has had a significant impact on our bottom line. They are supportive, easy to work with and tailor their approach to our needs.”
Debora, Lazy L&B Ranch

THE SOLUTIONS

What We Did

Audited Existing Google Ads PPC Program

We uncovered several key areas to improve ad reach, budget efficiency, geographic targeting, and conversions with a full audit of their existing Google Ads program. Identifying gaps in targeting, budget allocation, and conversion tracking gave us a clear roadmap for improving performance.

Keyword Analysis

We analyzed historical PPC and organic data to prioritize high-intent keywords and expand reach beyond overly narrow targeting.

Leveraging AI Bidding

We implemented AI-driven bidding strategies within Google Ads, supported by clean conversion data. By defining the right conversion actions and continuously monitoring performance, we enabled the platform to optimize bids more effectively and scale results.

Campaign Consolidation & Optimization

We streamlined campaigns by aligning ad groups, keywords, and landing pages to boost relevance, helping Google’s algorithm improve performance and lower CPC. Optimized structure enables AI-driven efficiency across groups. We refreshed compelling ad copy, applied effective extensions, and continue to refine campaigns to adapt to evolving Google Ads technologies and best practices.

Ongoing Performance Optimization

While some agencies take a “set it and forget it” approach, we continuously refine campaigns to maximize results. Ongoing data analysis reveals new opportunities and insights, improving conversions. Expanding targeting beyond niche terms drove stronger performance while controlling spend. With real-time budget adjustments and close client collaboration, PPC now delivers over 60% of new user traffic.

Content Optimization

It’s not just about the ads! We optimized landing pages to match ad messaging and keyword intent, improving clarity, strengthening calls to action, and reducing friction in the booking process. These updates increased conversion rates while also supporting organic search performance, helping maximize the value of every visit and reduce reliance on paid spend over time.

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THE RESULTS

From Ad Strategy to Record Sales

A Customized, AI-Supported PPC Program

PPC bookings have increased 259% since 2023, with paid search now driving a majority of new user traffic. It has become a dependable growth engine, consistently generating bookings while allowing the client to scale demand up or down based on capacity.

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