JOB POSTING:
Pay Per Click Digital Ads Specialist – Liquid Spark, Inc.

Adventure Tourism—Where Nature, Outdoor Recreation, and Cultural Heritage Meet.

River Rafting, Bike Tours, Ziplining, Trekking, Adventure Resorts, Guest Ranches, & Adventure Destinations!

Our clients run adventure travel businesses across the USA and around the world. We help them find and keep wonderful customers—while supporting the stewardship of people, place, and planet.

PPC (Pay-Per-Click) Specialist – Contractor Position – 1099

We’re hiring for our PPC team and looking for a skilled, well-rounded, mid-career digital PPC SEM marketer (minimum 3-5 years experience) to focus on billable client work for PPC programs.

Liquid Spark is a specialized, intimate agency—a team of 9 people and counting – with a flexible, entrepreneurial work environment, no stuffy hierarchies, and career advancement as big as your vision. If you want to drive to an impressive agency office building, or just to keep your head down and be a task doer, we are not for you.

A benefit of our size is that we reward entrepreneurial people who take initiative—we want you to propose (and execute) the smart ideas your past boss or colleagues kept ignoring. You’ll be working with senior management and owners at passionate client adventure companies, not locked in a cubicle with no client contact.

We’re a 100% remote team based across the USA. One of our digital nomads currently works from Europe. Our original headquarters is in Bryson City, NC, in the Smoky Mountains, where the company was founded. Some of us move around and work from different places during the year. The only requirement is demonstrating that you have high speed internet access wherever you work.

Our mission is to create practical marketing that inspires adventure, action, and stewardship of people, place, and planet. We’re proud to be a One Percent for the Planet company.

The Liquid Spark PPC Specialist contractor role supports strategy and weekly management, optimization, and new campaign setup of client PPC programs. The PPC Specialist works closely with the account team, reports to the Director of Operations, and has direct access to the President. While the majority of the work is done behind the scenes, this role works directly with clients as needed for check-ins, team meetings and information sharing for PPC programs.

Skills & Qualifications

Available for about 5-10 hours per week on a regular basis. This is a year-round role with growth opportunities.
Google Ads Certified with annual recertification/ongoing training.
Demonstrated knowledge of AI Optimization and how it impacts campaign strategies in Google and Bing platforms.
Interest in and ability to learn emerging ad platforms within AI platforms: e.g. ChatGPT, etc.
Google Analytics Certified and 3 or more years of experience.
Understanding of tourism and adventure markets.
Ability to analyze PPC campaigns with critical thinking skills and a focus on strategy and measurable ROAS.
Ability to accurately track time, consistently and completely update internal project management software.
Demonstrate successful experience working remotely, with effective use of Slack, Zoom, Basecamp, and email for real-time communication with the team daily while working remotely.
Demonstrate basic understanding of SEO and how it supports effective PPC campaigns and website landing pages. Be able to recommend updates to website landing pages to improve PPC campaign effectiveness.
Interest in Adventure Travel & Tourism: Our team has deep experience in the adventure travel & tourism industry as guides, leaders, and customers. Experience within the adventure tourism & travel industry is preferred but not required. Personal interest in outdoor recreation and adventure is needed; passion and interest is what we are looking for!
Internet Access Requirements: High speed, consistent broadband internet required, with backup plan in place. No exceptions. Minimum acceptable broadband speeds: 25MB download, 10MB upload, 100/100 synchronous is ideal but we understand that rural lifestyle locations may not have the same speeds as the city. We all MUST have backup plans and invest in fast enough internet to do our work for Liquid Spark.
Native-level English fluency required.

Major Responsibilities

Develops concise, coherent PPC strategy recommendations per client based on their business goals, working with our Senior PPC Specialist.
Leads managing client PPC programs. This includes research to support best audience targets, creating and managing campaign audiences, developing and optimizing campaigns, ad groups, and ads with copy, extensions, and provided display graphics/videos.
Provides mini-audits of PPC programs for prospective clients as part of agency business development.
Leads advanced audits of PPC programs for paid clients.
Supports generation of weekly digital snapshots and monthly client performance reports across Google Analytics, Adwords, Bing Ads, and Google Search Console. This includes reviewing reports for anomalies & wins, tracking KPI stats, summarizing monthly PPC results, and noting any PPC adjustments and integrated marketing action items for the following month.
Liquid Spark uses Adriel for client dashboards and reporting. Knowledge of Adriel is a plus but not required.
Supports research and writing of blog posts on PPC for agency website.
Effective and comfortable with directly communicating with clients in regular video calls.
Participates in agency team meetings and project reviews.

Compensation

Competitive hourly contractor wages, based on experience. Current range is $50-70/hour.

This is a year-round position. Approximate number of hours/week is 5-10 hours, with some seasonality for peak tourism season and off season.Total time includes client billable time and limited Liquid Spark administrative time in team meetings, etc.

How to Apply

To apply, fill out the application form below. Include your resume, a letter of interest, and a short introductory video (mobile phone video is fine) about why you are a great fit for this position.

When you apply, tell us about the best trip you’ve ever taken and include links to your social media footprint.

Contact:
Liquid Spark, Inc.
Julie Thorner, President
julie@liquidspark.com

Employment Application

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