The challenges you face in running a successful business are unique to the adventure and outdoor industry. Your concerns can involve weather, safety & training, seasonality, last minute cancellations, and walk-ins. On top of that, you’re competing against all the larger travel, tourism, amusement, and hospitality industries, not just outdoor adventure.
You need flexibility in your marketing and customer communications in order to pivot and accommodate shifting circumstances. You also need the ongoing stability of an integrated digital marketing strategy and consistent tactical execution of campaigns that identify and nurture a pipeline of high quality customer leads.