PPC Specialist [Contractor]

Make a difference for people, place, and planet.

PPC Specialist [Contractor]

The Liquid Spark PPC Specialist contract role leads daily execution of client PPC programs, reporting directly to the President. S/he is responsible for creating the strategy and tactics PPC plan for each client, for review and approval by the President. While the majority of the work is done behind the scenes, the position works directly with clients as needed for check-ins and information sharing for PPC programs.

Major Responsibilities

  1. Develops concise, coherent PPC strategy recommendations per client based on their business goals.
  2. Manages client PPC programs. This includes research to support best targets, creating/managing campaign audiences, creating/updating existing ads with copy, extensions, and provided display graphics/video.
  3. Provides mini-audits of PPC programs for prospective PPC clients as part of agency business development.
  4. Supports generation of monthly client digital performance reports. This includes reviewing generated reports for anomalies, tracking determined KPI stats, summarizing monthly PPC program results, and suggesting any PPC or integrated marketing action items for next month.
  5. Write blog posts on PPC for agency website.
  6. Participate in agency team meetings and project reviews.

When you apply, be sure to tell us about the best adventure trip you’ve ever taken.

Skills & Qualifications

  • Available for 5-15 hours per week on a regular basis. This is a year-round role with growth opportunity.

  • Google Adwords Certified with annual recertification/ongoing training.

  • Google Analytics Certified or 3-5 year of experience.

  • Ability to write effective and error-free marketing ad copy.

  • Understanding of tourism and adventure markets.

  • Ability to analyze campaigns at all levels with critical thinking skills and a focus on strategy.

  • Ability to accurately track time, consistently and completely update internal project management software.

  • Must be able to effectively use Skype, Zoom, Basecamp and email for real-time communication with the team daily while working remotely.

Worldwide Adventures—River Rafting, Bicycle Tours, Ziplining, Aerial Adventure Parks, Trekking!

Our clients run adventure travel businesses around the world, and we help them find great new customers—while supporting the stewardship of people, place, and planet.

We’re looking for a highly skilled, mid career digital PPC marketer (minimum 3-5 years experience) to focus on billable client work for PPC programs.

Liquid Spark is a small and nimble adventure marketing agency.

The flip side of our small size is that we reward entrepreneurial people who take
initiative—we want you to propose (and execute) smart ideas. And you’ll be working with senior management at client companies, not locked in a cubicle with no client contact.

We’re a mostly remote team with headquarters in Bryson City, North Carolina in the Smoky Mountains. We’re open to a remote hire for this role.

We’re proud to be a One Percent for the Planet company. Our mission: To create practical marketing that inspires adventure, action, and stewardship of people, place, and planet.

Ready to Apply?

  • Why do you want to work with us? Why should we want to work with you? Short is good. Simple smartphone video is fine.