About Michelle Montgomery

As our Marketing Specialist, Michelle supports our clients by coordinating all aspects of their digital strategy and client experience funnels, with the goal of getting adventure company owners out from behind their desks. Her love for working with adventure brands developed alongside her love of scuba diving, sailing, and kayaking from her island home in the Florida Keys.

Holiday Marketing Advent Calendar for Adventure Brands

By |2020-04-10T21:10:02+00:00November 29th, 2019|

As a child, I lived for the moment when I got to rip open the small cardboard door and stuff that single piece of chocolate—my daily wages—into my mouth. I loved advent calendars. Every year, I got to pick out the one I wanted—and it was always the one with the most cartoon animals [...]

3 Key Approaches to Personalized Email Marketing (And How It Supports the Customer Journey)

By |2020-10-05T18:55:52+00:00March 21st, 2019|

Once upon a time, email was one-size-fits-all. You had your adventure brand's email list, and you emailed them... a "cast and blast" kind of situation. No matter where they were in their customer journey with you, they got the same message. But these days, we have technology on our side and the ability [...]

5 Ways Automated Follow-Ups Help Your Adventure Biz Growth

By |2020-03-14T21:35:39+00:00February 15th, 2019|

With the online world being as hyper-responsive as it is, travelers have a certain level of expectation when it comes to the overall ease of booking their lodging and activities. A few clicks and boom—they're ready to go! As an adventure brand, you've most likely taken this to heart with creating an easy [...]

Ride Your Holiday Campaign Momentum Into 2019

By |2020-03-14T21:33:42+00:00January 17th, 2019|

Ride Your Holiday Campaign Momentum Into 2019 Congratulations! You've survived the holiday season and have made it into the new year.  Maybe you're right in the middle of your busiest winter season now, or maybe this is your off-season and you're spending some time working on your business rather than in it. Either [...]

Making Giving a Part of your Adventure Brand

By |2018-09-11T21:44:41+00:00March 15th, 2018|

I think that most adventure brand owners have a deep well of respect for person, place, and planet. They are the three things we rely on for our livelihoods. It’s nearly impossible to run a business that is so rooted in these without wanting to give back in some capacity—and why shouldn’t we? We’re [...]

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